Woolroom Wins King’s Award for Enterprise Following Document Abroad Development » BedTimes Journal
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WOOLROOM, the British sleep specialist recognized for its pure wool bedding necessities, has been honoured with the King’s Award for Enterprise within the Worldwide Commerce class for 2026, recognising its excellent progress in abroad gross sales over the previous three years.
The Rutland-based enterprise beforehand obtained the Queen’s Award for Enterprise for Worldwide Commerce in 2021, and has since considerably expanded its worldwide footprint, with export now accounting for greater than half of whole income.
Woolroom’s progress has been pushed largely by the US and Canada, supported by a rising North American workforce and distribution hubs in each markets, bringing merchandise nearer to prospects throughout key areas together with North America, Iceland and China.
Abroad gross sales have elevated by greater than 130% in three years, as Woolroom has invested in digital advertising, logistics and in-market experience to fulfill rising demand for extra sustainable sleep options.
Chris Tattersall, managing director of Woolroom, stated: “Receiving the King’s Award for Enterprise for a second time is a large honour for the entire workforce at Woolroom. It recognises the progress we’ve made in rising our enterprise whereas staying true to our roots as a British, family-run model.
“There’s a rising international urge for food for higher, cleaner, extra sustainable sleep. Our focus is on assembly that demand responsibly – from sourcing and product design by way of to how we serve prospects in every market. We’re persevering with to put money into our North American workforce, our provide chain and our skill to ship high-quality, traceable merchandise to prospects all over the world.”
This emphasis on traceability is central to Woolroom’s providing. By means of its pioneering Wool ID® traceability programme, prospects can hint wool in chosen merchandise again to audited farms, reinforcing the model’s dedication to animal welfare, high quality and transparency because it continues to develop internationally.
Furthering its dedication to delivering high quality sleep merchandise, earlier this 12 months Woolroom supported a landmark analysis research, carried out by British Wool, the Impartial Wool Textile Organisation (IWTO) and Bangor College. The research confirmed that wool is the optimum bedding fibre for temperature regulation and moisture administration compared to feather, down and artificial supplies – findings that carry severe weight for the pure bedding trade.
In what’s shaping as much as be a significant 12 months for the wool bedding retailer, Woolroom additionally lately reported its strongest monetary efficiency thus far within the 2024-2025 monetary 12 months, marking a big interval of progress for the enterprise, which has doubled in dimension since 2021.
To search out out extra about Woolroom, go to: https://www.thewoolroom.com/
