Paramount Proves Worth Craftsmanship and Resort-Stage Luxurious Can Coexist » BedTimes Journal
NEWS RELEASE
HIGH POINT (April 20, 2026) — Paramount Sleep Firm will spotlight two new mattress collections at Excessive Level Market this week, together with the brand new Paramount Bespoke mattress program constructed round craftsmanship at a compelling worth, and Nature’s Spa, a nature-inspired luxurious line that serves because the unique mattress assortment for the resort Blackberry Farm.
The Paramount Bespoke Euro High is designed to ship premium supplies and building at a “Sizzling Purchase” retail worth of $999 queen, say firm officers. The mattress is wearing a Belgian damask woven cloth styled as a contemporary tailor-made stripe in marine blue on oyster floor, giving the product a refined coastal aesthetic. The quilt incorporates a mix of silk, wool and cashmere fibers that assist regulate temperature and wick moisture. The compression hand-tufting used to safe the upholstery layers helps scale back physique impressions.
Consolation layers embody cooling gel contour foam and high-density assist foam, together with a pure latex lumbar layer designed to strengthen the middle third of the mattress for optimum spinal assist. Extra parts embody copper-infused reminiscence foam, a 940-count zoned pocketed spring unit, and a foam encasement that reinforces the seating edge and expands the usable sleep floor. The development is accomplished with a recycled fiber pad designed to supply sturdy assist whereas lowering materials waste.
“Retailers immediately are on the lookout for merchandise that mix significant craftsmanship with a transparent worth story,” stated Richard Fleck, Paramount Sleep president. “With Bespoke, we centered on delivering the sorts of supplies and building particulars shoppers affiliate with higher-end mattresses, however at a particular worth that helps RSAs shut extra gross sales.”
Paramount will even current Nature’s Spa, a redesigned assortment launched earlier this yr and already catching consideration at retail, in line with firm officers. The road incorporates pure supplies together with cotton, silk, wool, cashmere blends and pure latex layered with supportive foams.
Nature’s Spa holds a particular hospitality connection because the unique mattress assortment used at Blackberry Farm, a widely known luxurious resort in Tennessee’s Nice Smoky Mountains. Firm officers say the partnership highlights the gathering’s give attention to pure supplies and craftsmanship and is meant to enchantment to each retailers and inside designers attending market.
“Our Nature’s Spa assortment displays the design credibility that comes from being chosen by a vacation spot like Blackberry Farm, the place the sleep expertise is an integral a part of the visitor surroundings,” stated Fleck.
The gathering consists of six fashions supplied in quilted and smooth-top constructions with queen retail costs starting from roughly $2,499 to $3,999. Mattresses within the line embody GOLS-certified natural latex, copper reminiscence foam, European micro-coil techniques and transition layers designed to assist spinal alignment and sturdiness.
Paramount Sleep welcomes patrons at 330 S. Wrenn St., April 24-29. On the identical time, guests may expertise best-in-class bedding necessities with Purecare, a showroom companion with Paramount.
About Paramount Sleep Firm®
Paramount Sleep Firm is a fourth-generation, family-owned mattress producer based mostly in Norfolk, Va. For over 90 years, the corporate has remained one of many trade’s premier suppliers of high-quality mattress techniques. Out there at many prime retailers throughout the nation, the corporate produces handcrafted mattresses below the distinctive model names: A.H. Beard®, Again Efficiency®, H.D. Tremendous Obligation®, Hypnos®, Kiwi Assortment, Nature’s Spa®, Paramount®, and Bloomingdale’s Asteria™. For extra data, go to www.ParamountSleep.com.
