Americanstar Expands Mattress King Partnership Following Prime-Promoting In-Retailer Efficiency » BedTimes Journal
NEWS RELEASE
(April 20, 2026) WACO, TX — Americanstar Mattress, the Texas-based sleep innovation firm identified for delivering premium consolation with sturdy retail margins, right this moment introduced a major enlargement of its partnership with Mattress King, one among Oklahoma’s main sleep specialty retailers. Mattress King, which operates six areas statewide, has expanded its Americanstar assortment to 13 SKUs throughout all shops.
The choice was pushed by in-store efficiency, the place Americanstar’s Presidential hybrid assortment has been Mattress King’s best-selling mattress assortment for 4 years in a row. Based on a dedication to high quality sleep options and a customer-first retail expertise, Mattress King has constructed a powerful status throughout Oklahoma as a trusted vacation spot for customers searching for skilled steering and curated product assortments. The enlargement displays each the model’s shopper attraction and a margin construction that helps sturdy in-store efficiency.
“Americanstar has confirmed to be a powerful companion for our enterprise,” mentioned Ryan Farris, CEO of Mattress King. “Their merchandise resonate with our clients, and simply as importantly, they provide our gross sales workforce a compelling story that’s simple to inform on the ground. When your prime best-sellers all come from one vendor, increasing that relationship isn’t a query—it’s the plain subsequent step.”
Expanded Assortment Brings Better Option to Oklahoma Buyers
The expanded 13-SKU lineup offers Mattress King customers entry to Americanstar’s broadest assortment so far, together with the S-Class, Cleopatra, First Class, Presidential, Medispa Status, Ecoflex, and Capella collections. The brand new vary of constructions and luxury profiles permits Mattress King’s gross sales workforce to information clients throughout totally different preferences whereas sustaining the accessible worth factors and powerful retail margins that outline the Americanstar portfolio.
“Mattress King is precisely the type of retail companion we’re proud to develop with,” mentioned Tony Nguyen, Chief Working Officer at Americanstar US. “They perceive what drives outcomes on the ground, they usually’ve constructed a enterprise round delivering actual worth to their clients. When efficiency validates the partnership this clearly, it reinforces our deal with supporting retailers with merchandise which can be constant, dependable, and worthwhile.”
Development Momentum Continues Throughout the U.S.
The Mattress King enlargement is the most recent milestone in a sustained interval of progress for Americanstar within the North American market. Over the previous a number of months, the corporate has expanded its partnership with Bel Furnishings, a Furnishings Right now Prime 100 retailer, greater than doubling its in-store presence throughout Texas; deepened its relationship with Mattress Agency Montana, the state’s largest mattress retailer; and prolonged its attain into Kansas by means of a statewide enlargement with The Mattress Hub.
Underpinning these retail wins is a major funding in home manufacturing. Americanstar’s 200,000-square-foot Waco, Texas, facility now contains in-house foam manufacturing, bringing greater than 20 years of worldwide foam-pouring experience to the U.S. market. This vertical integration permits the corporate to develop proprietary consolation applied sciences, equivalent to SilkFoam™, whereas sustaining manufacturing efficiencies that help sturdy retail margins.
