Williams Co. Mattress Debuts Hybrid “Signature Assortment” » BedTimes Journal

NEWS RELEASE | 2025 SUMMER LAS VEGAS MARKET

Boulder, CO, July 1st, 2025 — Williams Co. Mattress is happy to current its “Signature Assortment” at this yr’s Las Vegas Summer season Market 2025. The flat-top reminiscence foam hybrid assortment consists of a three-bed lineup, all that includes dual-core customization and sturdy edge help. The traditional really feel of the reminiscence foam layers, luxuriously coated in natural wool and wrapped in an natural cotton cowl, creates a very pure, cool, and pressure-relieving assortment.

Since its wholesale launch in 2023, the third-generation, family-owned mattress firm has expanded throughout america, partnering with like-minded retail showrooms that prioritize high quality and differentiation of their enterprise mannequin.

“It has develop into obvious to us in these previous a number of years that buyers & particularly the feminine client who is usually the choice maker on this class, are searching for a number of specific containers to verify whereas procuring. We proceed to innovate primarily based on these preferences,” says Alexa Williams, Co-founder of Williams Co. “The primary is a noticeable improve in requests for clear, pure, or natural uncooked supplies. Secondly, individuals wish to keep away from feeling “sure to” or “dedicated to” a product firmness that isn’t an ideal match. Thirdly, there is a component of luxurious and decadence that individuals appear to be re-associating with snug “cloud-like” sleep. These extra femininely designed merchandise are interesting as a result of they assist prospects really feel that they’re buying one thing that can carry them serenity and self-care. Lastly, individuals wish to know that their product has sturdiness and that the supplies won’t fail.”

The “Signature Assortment” makes use of wool as a flame retardant and includes a cotton cowl. Each fibers are natural, cool to the contact, and provides customers confidence that they’re resting on clear and eco-friendly supplies.

All three merchandise are available in a dual-core possibility, accessible in queen, king, and California sizes, providing a mixture of one-half agency and one-half plush and not using a break up down the center. The zipper permits for adjustments in coil firmness within the occasion of an alternate, reducing consumers’ issues that they’ll’t make a straightforward change if needed. This function additionally advantages retailers searching for to keep away from product exchanges or returns resulting from buyer consolation issues. An expensive houndstooth cowl wraps the complete lineup – The “Hartford”, “St. Augustine”, & prime of the road “Charleston”, which sit at heights of 12”,13” and 16”.

These collections can be found for wholesale and shall be proven within the SSA area C1565 #47.

Merchandise could be seen at https://williamscomattress.com. Retail pricing vary $1,999-$6,199. All three collections comprise three merchandise, every at a unique aggressive value level.

Learn extra Las Vegas information at BedTimesMagazine.com.