Vispring Launches New Web site, Model Refresh » BedTimes Journal
Vispring, a premium mattress and mattress maker based mostly in Plymouth, England, has launched a brand new web site following a complete model refresh and the opening of latest showrooms throughout Europe and the U.S.
In accordance with a information launch, the brand new web site options expanded product choices and gives an enhanced digital expertise that aligns with the model’s requirements of expertise and enchantment to luxurious customers.
“Designed with our purchasers in thoughts, the brand new web site gives a extra elegant and informative expertise, telling our story with higher readability, showcasing our collections extra successfully, and serving to information customers from inspiration to buy,” stated Clare Schifano, world advertising director.
Firm officers say the brand new web site options improved navigation, clearer product storytelling and product pages highlighting Vispring’s options and advantages. An up to date retailer locator makes it simpler to search out Vispring’s flagship showrooms and the closest standalone showroom or retailer. The location can be been totally optimized for cell, offering seamless consumer expertise throughout all units.
“At Vispring, we consider a mattress is greater than only a place to sleep — it’s the guts of your own home. This refresh is a celebration of Vispring’s legacy as a number one luxurious mattress model and to satisfy the expectations of contemporary luxurious customers who search each heritage and innovation,” Schifano stated. “At its core, Vispring is greater than a model, it’s a group certain by an unwavering dedication to excellence, care and craftsmanship. Our English heritage displays London’s refinement whereas remaining deeply linked to our Plymouth workshop. This can be a legacy constructed on ardour and dedication, handed down by means of generations.”
The brand new web site follows Vispring’s complete model refresh earlier this yr, forward of its 125th Anniversary in 2026. Key components of the refresh embrace a refined visible identification with a brand new tagline, model pillars, imagery, and messaging throughout all communication channels; an enhanced retail expertise with new point-of-sale design, retailer type guides and ideas first launched at Milan in April 2025; all new retailer designs, together with flagship retailer launches in New York and Dallas; and a continued dedication to sustainable practices and utilizing pure supplies in its manufacturing course of, the information launch stated.
