Sleep Quantity Welcomes Travis Kelce as its Latest Strategic Associate and Investor » BedTimes Journal
NEWS RELEASE
MINNEAPOLIS, January 28, 2026 — At this time, Sleep Quantity Company (Nasdaq: SNBR) declares a strategic partnership with three-time Tremendous Bowl champion Travis Kelce and welcomes him as its latest investor. Kelce is a longtime Sleep Quantity buyer, utilizing the corporate’s merchandise since 2019, and understands the advantages of life-changing sleep. Via this strategic partnership, Sleep Quantity and Kelce will work collectively to share Kelce’s Sleep Quantity journey and the consequences Sleep Quantity merchandise have had on his efficiency, restoration and total wellbeing.
“Travis Kelce brings a successful mindset on and off the sector. He understands first-hand the significance of sleep in on a regular basis efficiency, particularly in restoration,” mentioned Linda Findley, Sleep Quantity President and CEO. “Travis’ ardour for and consciousness of the well being advantages of sleep, mixed together with his enterprise acumen, will probably be a useful accelerator of our work as we proceed to share our story and appeal to new, youthful shoppers to the model.”
Over the subsequent three years, Kelce will probably be featured in Sleep Quantity’s nationwide promoting campaigns, together with new TV commercials and digital content material throughout social platforms and different channels.
“I’m intentional about the place I make investments and the manufacturers I align with. I’ve slept on a Sleep Quantity mattress for years, and it’s been a continuing by completely different seasons of my profession and life,” mentioned Kelce. “The power to regulate the mattress as my restoration wants change is one thing I’ve personally relied on, and it’s why turning into an investor felt like a pure subsequent step. This partnership displays my confidence in the place the corporate is headed and the rising alternative round sleep.”
As a part of the strategic partnership, Kelce will purchase widespread inventory within the firm on the open market and be granted compensatory restricted inventory items that may vest over the preliminary three-year time period of the connection, topic to customary vesting circumstances. Kelce will change into considered one of Sleep Quantity’s high shareholders with underneath 5% firm possession, aligning his pursuits with that of all shareholders.
Sleep Quantity has been targeted on revamping its advertising basis and establishing a simpler and impactful advertising engine. The three-year model collaboration with Kelce is considered one of a number of strategic parts of a broader, built-in advertising offense.
This collaboration is a pure extension of Sleep Quantity’s deep engagement with the NFL. Since 2018, Sleep Quantity has served because the Official Sleep + Wellness Associate of the NFL, a nine-year relationship leveraging gamers, crew partnerships and league-wide initiatives to drive model visibility, client connection and cultural relevance. At this time, that affect is evident: 83% of NFL gamers have a Sleep Quantity mattress*, underscoring the model’s central function in participant wellness and efficiency.
Kelce is represented by 3 Arts Sports activities.
*Primarily based on the variety of energetic roster gamers eligible for the NFL participant Sleep Quantity® mattress program who bought a mattress between 7/23/18 and 12/13/24.
About Sleep Quantity Company
Sleep Quantity® is the chief in customized sleep wellness. Its mattresses do extra than simply final—they evolve. With adjustable firmness, pressure-relieving help and temperature balancing consolation constructed into each mattress, Sleep Quantity beds adapt to prospects’ altering wants, night time after night time, yr after yr.
Backed by over 40 years of innovation, 1,000+ patents and patents pending, and billions of hours of sleep knowledge, Sleep Quantity has helped greater than 16 million individuals obtain their greatest sleep. The absolutely built-in mannequin ensures high quality, sturdiness, and care at each step—from design and craftsmanship to supply and long-term help.
Sleep Quantity merchandise are awarded the trade’s high recognitions, together with ranked #1 in buyer satisfaction for mattresses bought in-store and on-line, and #1 in consolation, by J.D. Energy. As well as, the corporate is the Official Sleep + Wellness Associate of the NFL, marking a relationship that leverages participant well being knowledge, crew partnerships, and league-wide initiatives to amplify model consciousness and drive client engagement.
Sleep Quantity mattresses, bases, bedding, and furnishings can be found solely at its 600+ shops nationwide and on-line. To study extra, go to SleepNumber.com or a retailer close to you.
