Sinomax USA Publicizes Acquisition of the VIBE Model » BedTimes Journal

Houston, TX — 12/01/2025 — Sinomax USA, a worldwide producer of progressive sleep and luxury merchandise, has introduced the acquisition of the VIBE® model from Kimberly LLC. The acquisition contains all registered and unregistered emblems, logos, copyrights, designs, and extra mental property regarding the design, advertising and marketing, manufacturing, distribution, and sale of family items, together with bedding and furnishings underneath the VIBE® model.

This milestone marks the official unification of a partnership that has already been thriving behind the scenes: Sinomax USA has been the first producer of VIBE® merchandise for the previous few years, serving to form the model’s progress and product high quality lengthy earlier than at present’s announcement.

“VIBE® has grown right into a beloved sleep and residential model with a particular persona and a robust foothold out there,” stated Frank Chen, CEO of Sinomax USA. “Formalizing this acquisition permits us to unlock the total potential of VIBE®, speed up its progress trajectory, and produce much more innovation to shoppers who love the model’s power, honesty, and design-forward consolation.”

A Model With Momentum — And Nationwide Recognition

VIBE® has constructed a loyal following for its clear, trendy aesthetic and approachable, energetic model voice. Recognized for combining authenticity with down-to-earth model, the model’s digital presence emphasizes sincere sleep steerage, accessible luxurious, and a way of enjoyable.

The model’s hero product, the VIBE® Authentic Gel Mattress, continues to seize nationwide consideration. It has been named “Finest Mattress Total on Amazon” three years working by Forbes.com, validating its standing as a client favourite and class chief. This similar mattress was lately featured on the Donna Drake Present on CBS, including one other layer of nationwide visibility and client credibility. VIBE®’s upward trajectory has additionally expanded its bodily footprint. A VIBE®-branded mattress lately launched in Walmart retail shops, making the model out there to thousands and thousands of latest prospects throughout the nation.

Strengthening a Model That’s Already Liked

Sinomax’s in-house advertising and marketing and artistic workforce, which has already contributed considerably to evolving and elevating the VIBE® id, will proceed to broaden the model into its subsequent chapter. Leveraging the daring, youthful, and comfort-centric persona mirrored in VIBE®’s social media channels, the workforce plans to develop VIBE® right into a nationwide way of life model, increasing additional throughout the sleep and luxury house.

“We’ve been constructing momentum with VIBE® for years,” stated Alysabeth Anderson, Senior Director of Advertising and marketing & Inventive at Sinomax USA. “Now that the model is formally a part of the Sinomax household, we’re amplifying the whole lot shoppers already love – clear design, sincere storytelling, and merchandise that present unbelievable consolation at an reasonably priced value.”

Strategic Advantages of the Acquisition

• Full possession of the VIBE® model, enabling future model enlargement and product diversification.
• Seamless product continuity, as Sinomax USA has been the manufacturing spine of the model for years.
• Enhanced distribution, combining VIBE®’s digital-first attain with Sinomax USA’s nationwide retail partnerships.
• Accelerated brand-building, powered by Sinomax’s in-house inventive and advertising and marketing workforce skilled in creating and scaling nationwide residence items manufacturers.