Shifman’s Timeless and 1893 Collections Acquire Retail Momentum » BedTimes Journal
Following their debut on the January 2025 Las Vegas market, Shifman Mattress Co. reviews that its new Timeless and 1893 luxurious collections have been positioned at a number of key retail companions.
“We selected the Timeless Assortment, particularly, due to its beautiful craftsmanship, design and luxurious worth,” stated Kevin Irving of Cardi’s Furnishings and Mattresses, primarily based in Swansea, Massachusetts. “As an old-school merchandiser, I recognize how these merchandise make an announcement on our flooring. From the basic design and a focus to element, to one of many final two-sided mattresses obtainable, to a fully-functional field spring — these are issues largely void within the market immediately.”
In response to the corporate, Newark, New Jersey-based Shifman Mattress Co has stood for handcrafted merchandise with options like hand-tufting, in-factory processed pure cotton and 8-way hand-tied boxsprings since 1893. The Timeless and 1893 collections mirror the corporate’s many years of dedication to designing and crafting luxurious mattresses and purpose to set a brand new normal of favor, artisanal craftsmanship and luxurious that resonates with retailers and customers alike.
“We take as much as 13 hours to craft a single sleep set. That’s extraordinarily unusual in immediately’s tradition of personal equity-owned firms,” stated Invoice Hammer, president of Shifman Mattress Co. “Luxurious isn’t about hitting a value level. Timeless and 1893 embody luxurious, from the all-natural elements to the hand-intensive experience that goes into making each, to the pure magnificence of every product. We’re obsessive about crafting essentially the most lovely, snug and long-lasting merchandise attainable. And we consider our retail companions recognize that dedication to a completely completely different stage of product design and craftsmanship.”
The discuss of part value will increase and provide chain delays hasn’t hit the launch to this point, in line with Hammer. “It’s clearly one thing that impacts a whole lot of producers who’re importing closely from abroad. That isn’t a state of affairs that impacts us as considerably right now. We’re transferring ahead as deliberate,” he stated.
Along with Cardi’s, Shifman says that the Timeless and 1893 collections have been positioned in choose retailers throughout the nation. “We’re not a mass-produced model,” Hammer stated. “We’re selective when selecting our retail companions. We spend money on creating true partnerships with them in order that they reach luxurious bedding. We noticed that potential with Cardi’s due to the place they’ve earned available in the market, and we consider that collectively we are going to proceed to develop this vital phase of their enterprise.”
