Shifman Participates in New Unbiased Mattress Testing Program » BedTimes Journal

Newark, New Jersey-based luxurious mattress producer Shifman Mattress Co. has put its merchandise to the check in a pilot program of a brand new scientific mattress testing initiative developed by unbiased on-line mattress information GoodBed in collaboration with international supplies science firm Dow Inc. to set a brand new customary for efficiency validation.

In keeping with a information launch, this system is the primary within the trade to supply goal, third-party efficiency testing for mattresses. Utilizing GoodBed’s Mattress DNA Framework, powered by Dow’s engineering experience, the testing program goals to carry the next degree of transparency and accountability to the bedding trade to assist restore shopper belief in mattress product claims.

Firm officers stated the initiative comes at a time when the credibility of on-line evaluations is underneath scrutiny, with widespread issues over the proliferation of bot-generated, paid and AI evaluations. In keeping with a GoodBed survey of lively mattress customers, almost 90% stated they’d worth unbiased product testing and almost 100% stated such testing could be “essential” to their buy selections. Moreover, greater than 65% stated they’d pay a premium for a product that had been independently examined.

“This can be a sport changer for mattress producers and retailers,” stated Mark Quinn, Shifman’s senior vice chairman of gross sales and advertising. “Should you’re prepared to place your merchandise to the check, and assuming your merchandise will carry out, the GoodBed and Dow testing mark will present a degree of shopper belief we haven’t seen so far at retail.”

The mattress trade is more and more challenged by retail channels that haven’t any showroom, no salesperson, and no steering — a development that has a unfavourable influence on customers, stated Mike Magnuson, founder and CEO of GoodBed. “Shoppers lose once they lack the data they should make resolution. Worse but, right now’s customers are sometimes misled by low-quality merchandise that make daring and unsubstantiated claims about their efficiency. The answer is to empower them with credible third-party data based mostly on actual scientific testing. This can permit them to seek out merchandise that actually ship on the options they care most about, and to buy these merchandise with confidence,” Magnuson stated. “In the end, which means they’ll have greater satisfaction with their purchases.”

Magnuson stated that the Shifman was a perfect alternative that met all of GoodBed’s standards for the pilot program. “Once we thought-about producers to pilot this testing program, we knew we needed to discover one which embraced transparency and an openness to genuine outcomes. And that was Shifman,” Magnuson stated. “Shifman’s dedication to high quality goes

again greater than 100 years, which implies they’re as invested as we’re in establishing a testing program that fosters belief and confidence with the patron.”

In this system, merchandise bear an in depth battery of checks rating efficiency in key areas of concern to customers. Shifman rated best-in-class in a number of classes, together with moisture wicking and temperature regulation, as a consequence of its all-natural supplies. The model additionally ranked best-in-class in edge help based mostly on its foam-encased innerspring design, the information launch stated.

“We knew stepping into that between the intensive shopper insights from GoodBed and the pure science of measurement and efficiency from Dow that we had been going to undergo the wringer,” stated Andi Jones, Shifman’s head of product improvement. “However the truest measure of belief is the transparency and legitimacy of the requirements. You might say we’re obsessive concerning the design and manufacturing of our merchandise, so it was a problem we had been keen to fulfill.”

Mattresses evaluated by way of the GoodBed-Dow program obtain verified efficiency knowledge that manufacturers can use to help advertising claims. Shifman additionally plans to include QR codes into point-of-sale supplies, offering customers with direct hyperlinks to testing documentation, movies and outcomes. “We imagine that this program has the potential to be the distinction between a purchase order and a misplaced sale,” Quinn stated. “The distinction between Shifman and a purchase order made solely on worth.”