Seal of Cotton Drives Gross sales for Paramount Sleep » BedTimes Journal
Norfolk, Virginia-based Paramount Sleep Co. is driving product engagement and sell-through at retail shops nationwide by means of its unique Seal of Cotton trademark. For retailers like Bloomingdale’s and Macy’s, Paramount’s premium collections that includes the Cotton Inc. trademark are proving that cotton is a pure materials shoppers belief.
As the one mattress producer licensed to make use of the Seal of Cotton, Paramount Sleep is leveraging the mark to tell apart its merchandise in a crowded market. In accordance with a information launch, Paramount’s qualifying beds comprise a median of 90% blue cotton and 100% pure cotton, surpassing the minimal threshold of 75% cotton within the upholstery pads and delivering pure advantages to shoppers.
Paramount. Co. president Richard Fleck mentioned that retail momentum interprets into actual numbers on the manufacturing unit ground. He estimates they’ve used 75,000 lbs. of cotton year-to-date to provide mattress items containing Seal of Cotton-qualified elements.
“We aren’t solely dedicated to high quality and sustainability; we’re backing that promise with actual quantity and actual materials funding,” Fleck mentioned. “And we’re simply getting began. We’re actively rolling out the usage of cotton and the Seal of Cotton trademark throughout extra mattress merchandise and retail companions. We proceed to leverage the Seal of Cotton on the native and nationwide ranges.”
The Seal of Cotton is featured in lots of Paramount’s most profitable mattress collections, together with the Paramount Assortment, Bloomingdale’s Asteria, Macy’s HD, Hypnos Complete Sleep Cotton, A.H. Beard Traditional, and the Haynes Virginia Luxurious line. These mattresses emphasize cotton’s pure attributes of remarkable breathability, moisture-wicking properties, hypoallergenic consolation and sturdy energy and sturdiness, all backed by Paramount’s industry-leading 10- to 20-year guarantee, relying on the model, the information launch mentioned.
The Seal of Cotton is acknowledged by greater than 80% of shoppers globally. It’s strongly related to consolation, high quality, sustainability, and sturdiness. In accordance with Cotton Integrated analysis, retailers and types leveraging the Seal of Cotton of their advertising have achieved double-digit gross sales will increase on merchandise bearing the label. Further shopper insights emphasize its affect: 77% of shoppers imagine a model utilizing the Seal of Cotton cares concerning the setting; 81% say it helps them make extra knowledgeable buying selections; and 79% acknowledge the Cotton Inc brand and designation.
