Retailers Shopping for By means of ‘Whole-Revenue’ Lens » BedTimes Journal
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ST. PETERS, Mo. (February 17, 2026) – Symphony Sleep made an essential statement via strategic conversations with key clients and prospects throughout the latest Las Vegas Market. Retailers are more and more evaluating purchases via a total-profit lens slightly than easy value comparability, mentioned firm president John Schulte.
“We’re seeing a mindset shift,” he mentioned. “Retailers are transferring away from shopping for a product on a easy greenback foundation and as an alternative evaluating the full gross revenue margin that may be generated from promoting a system of merchandise that permits tickets to broaden in the course of the end-user transaction.”
At the winter market, Symphony Sleep showcased its Hybrid platform body with each obtainable configuration that includes its high equipment — SleepSafe, the Elevation Package and the Hello-Low Carry Package The accessory-driven merchandising technique drew sturdy, favorable curiosity throughout retailers of various dimension and geography, in accordance with Schulte. Add-on elements enable retailers to show a number of variations on the ground to attraction to completely different demographics, shut the sale regardless of promotional pressures, and finally generate larger gross revenue margins via attachment.
Market discussions additionally revealed a rising want for vendor consolidation to enhance freight effectivity and simplify operations. Symphony Sleep’s newly expanded pillow lineup straight helps that technique. Supported by a particular in-store show, it permits retailers to spherical out their sleep system presentation whereas strengthening vendor relationships and logistical effectivity.
“Retailers wish to consolidate purchases the place attainable,” Schulte mentioned. “By increasing our pillow assortment alongside our base applications, we’re serving to companions maximize freight spend and herald a number of product classes from a single vendor.”
Schulte additionally underscored the significance of demonstrable product high quality in at this time’s showroom surroundings.
“Symphony Sleep has a singular product design and better high quality requirements than our rivals. That provides RSAs the power to create significant side-by-side comparisons and present seen, genuine variations in building. When you’ll be able to bodily reveal construct integrity, it provides credibility and helps transfer the buyer from consideration to buy,” he mentioned.
With increasing product strains, a modular merchandising method centered on methods slightly than standalone merchandise, and rising market presence, Symphony Sleep left Las Vegas positioned for a productive and partnership-focused 2026.
“We’re inspired by the conversations we had,” Schulte mentioned. “Retailers are able to assume strategically about margin, differentiation and long-term development. Our job is to offer them the instruments and merchandise to do precisely that.”
