Purecare Provides Two Senior Administration Roles to Differentiate Model Development Via High quality, Service » BedTimes Journal
NEWS RELEASE
PHOENIX (February 17, 2026) – Purecare introduced the addition of Ken McAlpine and promotion of Luzanne Burt to key senior administration roles, because the trade chief in premium bedding and safety prepares for future progress alternatives.
McAlpine joined Purecare in the beginning of the yr as vice chairman of operations to steer all operations of the corporate, together with manufacturing, distribution and logistics. This new function was created to supply high-quality operations and guarantee higher service to prospects for on-time supply, product providing progress, enhanced non-public labeling talents, manufacturing functionality enhancements, aggressive pricing and worth to retailers. It can additionally improve the main target of security as a tradition all through the corporate.
“We’re very fortunate to have Ken. He has had an extremely profitable profession, and we’re very lucky to have somebody with a lot expertise and experience be a part of our workforce,” stated Sean Bergman, president and CEO. “Moreover, as Purecare continues to develop, Ken will assist us create the atmosphere vital to attain our progress objectives by guaranteeing we proceed to supply our prospects with distinctive service and handle operations effectively.”
McAlpine brings 25 years of operations and logistics experience in high quality manufacturing requirements, steady enchancment and organizational transformation. He was most lately vice chairman of operations with Saxco Worldwide.
“I used to be drawn to Purecare particularly due to the power, enthusiasm and help proven by the corporate’s management,” stated McAlpine. “I look ahead to supporting the Purecare workforce to ship world-class service and merchandise to advertise well being and wellness by way of sleep to its prospects.”
Moreover, Purecare has promoted Luzanne Burt to the brand new function of vice chairman and chief of employees. Burt will lead cross-functional groups to supply Purecare’s largest prospects with the skilled help they want whereas coordinating initiatives and high-level methods from the manager workforce to all departments all through the corporate, together with gross sales, operations, product growth, advertising and marketing and finance.
“Luzanne has taken sophisticated directives thrown to her up to now and exceeded expectations,” stated Bergman. “Her function is a brand new place that basically places her on the heart of the core objectives and directives of the whole group. She is fiercely proficient, and we’re extraordinarily pleased with what she has and can accomplish sooner or later.”
Burt was beforehand vice chairman of gross sales operations and has served Purecare in varied gross sales and administration roles since 2020. With greater than 25 years within the furnishings, bedding and retail trade, Burt has held varied administration roles, most lately at an Ashley Furnishings Residence Items licensee. All through her time at Purecare, she has showcased exemplary success in gross sales, information evaluation, course of refinement, operations, administration and personnel growth.
Bergman added, “Purecare continues to spend money on its workforce and its future, reinforcing a strategic give attention to high quality and repair. We’re grateful for these two proficient people and look ahead to the influence they are going to have sooner or later.”
