Purecare Promotes Two Key Roles to Improve Product Improvement and Gross sales Groups » BedTimes Journal

NEWS RELEASE

PHOENIX (March 30, 2026) — Purecare has promoted Kelly Crenshaw and Danny Ramos, two key gamers in its strategic plans for model progress, growth and innovation.

Crenshaw joined Purecare in 2021 as vice chairman of product growth and merchandising. She is now senior vice chairman and can proceed to guide the product growth workforce in each stage of the method and coordinate cross-departmentally to direct the launch and imaginative and prescient of recent merchandise. Crenshaw has performed an integral function in creating new world sourcing partnerships for the corporate’s core product classes in addition to launching a collaborative pure bedding assortment with Dr. Andrew Weil.

“Kelly’s many contributions to our enterprise are as troublesome to measure as they’re inconceivable to disregard,” mentioned Sarah Bergman, chief advertising and marketing officer for Purecare. “She is a real powerhouse mixture of expertise, drive and smarts. However above all, I feel her curiosity is her superpower. She is a consummate scholar of what drives profitable merchandise within the specialty sleep retail house.”

Purecare has additionally promoted Danny Ramos to director of gross sales. Ramos has been with Purecare for 9 years, climbing the ranks from regional coaching specialist to his most up-to-date function as director of coaching and growth. Throughout his tenure, Ramos has additionally emerged as a key educator and well-recognized spokesperson for the model.

His new function contains creating high-level methods and offering new analytical views on key accounts for the corporate. He’ll create environment friendly methods to coach RSAs in addition to forecast how present and new product choices can profit companions’ companies.

“Dan has at all times jumped into the deep finish with our workforce to perform something that must be completed with excellence,” mentioned Anthony Petrucci, Purecare’s senior vice chairman of home gross sales. “I’m extremely pleased with Dan and his new function as director of gross sales. He’s already doing an important job.”

Purecare management believes continuous funding in its workforce permits every member to attempt for and obtain higher success for the advantage of the model and its retail companions.