Purecare Eden Textile Partnership Expands Market Attain » BedTimes Journal
PHOENIX (December 15, 2025) – Purecare, a pacesetter in premium bedding protectors, pillows and sleep wellness options, has fashioned a strategic partnership with Edmonton, Alberta-based Eden Textile to be its official distributor throughout Canada. The 2 corporations are aligned of their objectives to broaden market attain and deepen channel penetration.
Whereas Eden Textile has plans to broaden in retail, Purecare is intensifying its give attention to the industrial sector, serving hospitality, healthcare and multi-unit housing setting. With Eden Textile’s almost 80 years of expertise in textile manufacturing and nationwide distribution by way of e-commerce, brick-and-mortar and big-box channels, Purecare now has entry to a longtime community and deep industrial experience. The collaboration leverages Eden Textile’s sturdy presence in hospitality, pest-control and healthcare channels as a platform for Purecare’s industrial technique centered on sturdiness, hygiene and wellness.
Underneath the partnership, Eden Textile will start distributing choose Purecare merchandise instantly, together with the best-selling SoftCell® Chill Pillow, premium OmniGuard® Protectors, and the Cooling FRÍO® Protectors. Purecare sheet units are slated to observe in a later part. These merchandise shall be supplied commercially by way of Eden’s community and out there to customers through the corporate’s e-commerce platform, Skylark + Owl Linen Co.
“Partnering with Eden Textile is a pure subsequent step for Purecare’s industrial progress in Canada and their retail enlargement technique,” mentioned Sarah Bergman, chief advertising and marketing officer and senior vice chairman of product improvement, Purecare. “Two leaders complementing one another’s experience and aligned in objectives make for a win-win collaboration.”
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