Posh+Lavis Introduces Hand Tufted Mattress Assortment » BedTimes Journal
NEWS RELEASE
ATLANTA, GA— When Posh+Lavish requested above-average revenue
shoppers how they’d distinguish excessive finish furnishings from mid-range
furnishings or low-end furnishings, they answered with three overwhelmingly related
responses; first, it could be constructed by hand and never mass produced. Second, it
would use strong wooden. And final, that it could have higher craftsmanship design
particulars like dovetail joinery.
When Posh+Lavish requested the identical query about mattresses, “how they’d
distinguish excessive finish mattresses from mid-range mattresses or low-end
mattresses,” the shoppers answered as succinctly. The above common revenue
shoppers stated that prime finish mattresses could be (1) hand tufted, (2) use higher
fillings, and be (3) delicate to sleep on but supportive and final a very long time. When the
firm requested excessive finish shoppers what a high-end mattress with these
options would price, the vary was centered round $3,000- $5,000.
The breakthrough got here to Posh+Lavish after they realized that buyers
needed hand tufted mattresses at value factors significantly underneath $5000 even
although the trade usually sells them nearer to $10,000 and way more. Hand
tufting was one of many highest design cues for an opulent mattress for aboveaverage revenue shoppers and there are solely handfuls of hand tufted
mattresses accessible, and they’re bought at value factors two to 3 occasions larger
than the above common revenue client expects to pay.
“With that info,” stated Kurt Ling, Principal at Posh+Lavish, “we got down to
construct a brand new luxurious assortment. We have been able to suppose outdoors the field and
problem ourselves in methods we by no means have earlier than. We have been prepared to consider
these value factors in another way than we do and totally different than the trade does. We
had three design targets; a (1) hand tufted mattress, a (2) distinguishable high-end
part and (3) plush mattresses that may final a very long time.”
Mattresses tufted by hand present vital advantages above and past the
extravagance of an opulent and timeless design with woolen tufts atop. Hand
Tufted mattresses have a particular resilient supportive really feel. The tufting course of
prevents the layers within the mattress from bunching creating valleys. The hand
tufting course of compresses the mattress layers, driving lengthy needles with ribbon
binding tape by them, securing these tufts with rosettes on the highest.
The Posh mattress assortment provides agency, medium, plush and ultra-plush fashions
in roughly a 12” profile, 13 ¼” profile and 14 ½” profile respectively. All 4
mattresses are hand tufted, have Pure Latex Rubber in them along with
completely utilizing 3 pound and a pair of pound excessive density, Certipur registered foam for
supreme consolation and lengthy life.
The Posh mattress assortment might be discovered at www.poshmattress.com
The Posh mattress assortment video introduction might be discovered at this hyperlink alongside
with the web site and Fb web page
https://share.synthesia.io/6e631c12-8b09-419f-812e85e1b8434bd9?fbclid=IwY2xjawPxWslleHRuA2FlbQIxMQBzcnRjBmFwcF9pZBA
yMjIwMzkxNzg4MjAwODkyAAEeSUfKugBZvsMTJASoCkv6VAcHetQaKqp8uAB
RLC_fsm5PwZBIeV85n6IcVcY_aem_LkQ7fNzXgOoIHT1-YHmqzw
Posh+Lavish designs mattresses from the best, most luxurious parts
accessible for supreme consolation and lengthy life. Each Posh+Lavish mattress is constructed
by hand in California and Texas by groups of expert craftsmen. For extra
info, go to www.poshandlavish.com or name 1-855-POSH-LAV
