Paramount Sleep Studies Sturdy Retail Placements, Momentum » BedTimes Journal
NEWS RELEASE
NORFOLK, Va. (February 20, 2026) — Paramount Sleep Firm returned from the latest Las Vegas Market with important momentum, securing a number of new retail placements and opening new impartial accounts following the official launch of its newly redesigned Nature’s Spa Assortment. On the identical time, the corporate reported continued sturdy efficiency throughout its signature Paramount Assortment.
The eight-bed Nature’s Spa assortment is thoughtfully crafted with an emphasis on pure supplies, fashionable design, and splendid consolation. Provided in quilted and smooth-top hybrid constructions—together with additional agency, luxe agency, plush, and Euro prime fashions—the assortment supplies clear really feel differentiation throughout the lineup.
Based on firm president Richard Fleck, retailer suggestions at Market strengthened the model’s positioning of Nature’s Spa as a luxurious assortment rooted in genuine, pure supplies. Consumers responded strongly to the story highlighting licensed natural latex, Woolkeepers® wool, and different thoughtfully sourced elements layered with fashionable hybrid design.
The underpinning of the Nature’s Spa story is its distinction because the unique mattress of Blackberry Farm, the acclaimed luxurious resort nestled within the Nice Smoky Mountains. The affiliation reinforces the gathering’s premium positioning and supplies retailers with a strong way of life narrative to share with shoppers.
“The loft, appear and feel of Nature’s Spa make it an instantaneous standout in any retail surroundings, however the assortment does extra by delivering a compelling story of luxurious and sustainability for a worth level a retailer can promote all day lengthy,” mentioned Fleck.
Every mattress encompasses a pure Tencel™ designer stretch knit cowl in earthy tones, licensed natural latex, copper reminiscence foam, high-density gel foam, and a European 3000 Duo Micro-Coil system. An upholstery-grade foam core supplies long-lasting again and edge help, whereas transition layers keep constant strain aid and assist stop bottoming out. A recycled fiber pad constructed from ocean-bound plastic additional underscores the model’s sustainability dedication. Positioned at a $2,499-$3,999 queen retail vary, Nature’s Spa presents sturdy margins whereas delivering the supplies and presentation anticipated within the luxurious class.
The Norfolk, Virginia-based mattress maker reported continued success with its signature Paramount Assortment, which celebrates the legacy of 4 generations of the Diamonstein household that based and nonetheless operates the 91-year-old enterprise. Since its 2024 introduction, the gathering has maintained sturdy retail traction, with the highest mannequin, Larchmont, posting significantly sturdy sell-through efficiency.
Parallel to the compelling pure story of Nature’s Spa, retailers expressed curiosity in Hypnos. Designed in Nice Britain and made in the united statesA solely by Paramount Sleep, the Hypnos Complete Sleep Wool Collection is derived from the internationally acknowledged Hypnos Wool vary that options ethically sourced and traceable supplies resembling 100% Woolkeepers® sourced wool, licensed natural latex, horsetail, micro-coils, recycled pocket spring help, and bespoke European-inspired facet stitching.
With a number of new placements secured and ongoing power throughout its luxurious portfolio, Paramount enters the yr positioned for continued progress within the premium mattress class.
