Paramount Sleep Invests in Advertising and Gross sales Development » BedTimes Journal

NORFOLK, Va. (December 1, 2025) — Paramount Sleep Firm continues to spend money on folks and partnerships with the addition of Susan Garvey as Northeast key account consultant, the promotion of Raven Natividad to advertising and marketing and gross sales specialist, and the hiring of Sofia Vachino as advertising and marketing and gross sales assist intern by means of the Virginia Seashore Fellows Program.

Garvey brings greater than 20 years of retail and wholesale expertise within the mattress business, most lately serving as a nationwide coaching specialist with Purecare and beforehand as a key account specialist with King Koil. In her new position, she’s going to oversee all retailer relationships throughout the Northeast territory, offering hands-on assist, product coaching, and account improvement. She may even work to construct new relationships with potential retail companions to additional develop Paramount’s footprint within the area.

“As our enterprise continues to develop, it’s important to strengthen our native presence and buyer assist. Susan’s expertise and professionalism will assist elevate Paramount’s present and potential retail partnerships to make sure constant service on this essential territory,” mentioned Steve Maddox, director of gross sales.

Along with Garvey’s appointment, Natividad has been promoted to advertising and marketing and gross sales specialist. On this new place, she’s going to oversee the execution of selling technique and communication throughout Paramount’s home of manufacturers to make sure constant storytelling, product illustration and buyer expertise. The position serves as an integral conduit and important level of coordination to assist the corporate transfer quicker, keep aligned and higher assist its retail and hospitality companions, mentioned Richard Fleck, firm president.

Natividad was beforehand the gross sales consultant for Southern Virginia to assist enlargement within the area. Since becoming a member of Paramount in 2022 Natividad has demonstrated a pure expertise for gross sales and buyer engagement. She efficiently grew inside gross sales to the corporate’s highest ranges in additional than 5 years and established a number of new hospitality accounts, incomes robust reward from design and hospitality purchasers alike.

Working alongside Natividad is Sofia Vachino as an intern in advertising and marketing and gross sales assist. Vachino is a current graduate of the College of Tennessee, Knoxville, the place she earned a Bachelor of Enterprise Administration in Provide Chain Administration with a focus in Worldwide Enterprise. A North Carolina native, she was acknowledged on the Dean’s Record seven occasions for her tutorial excellence.

Vachino brings hands-on expertise from internships with Oceans Exports, the place she collaborated on container monitoring operations, and Fraley Schilling, the place she supported logistics scheduling. Her management expertise consists of service as a Younger Life Chief on the Christian Academy of Knoxville and energetic participation within the Greek Honor Society and Workplace of Sorority and Fraternity Life Management Class.

“Sofia’s tutorial achievements, skilled drive, and management background make her an ideal addition to our group,” mentioned Fleck. “We’re happy to have her be part of us by means of the Virginia Seashore Fellows Program, which Paramount Sleep has proudly supported for a few years.”