Good Housekeeping and Stay Comfortably Announce Unique Bedding Licensing Partnership » BedTimes Journal
NEWS RELEASE

New York, N.Y. (March, 2026) Hearst Magazines as we speak introduced a brand new licensing partnership between Good Housekeeping and Stay Comfortably, a number one North American bedding producer. By way of this settlement, Stay Comfortably will develop, produce, and distribute a full suite of Good Housekeeping-branded bedding and tub necessities.
The Good Housekeeping assortment will characteristic mattress pillows, comforters, mattress pads, mattress blankets, sheet units and tub towels. With a give attention to on a regular basis necessities, the road presents trusted high quality and elevated simplicity throughout the whole dwelling.
“Good Housekeeping is devoted to serving to shoppers make assured selections for his or her houses,” mentioned Angela Kim, Hearst’s government director of licensing. “This partnership with Stay Comfortably expands the model’s trusted attain into bedding and tub—classes the place consolation, high quality, and reliability really matter. Every product undergoes rigorous testing by the Good Housekeeping Institute to meet efficiency and high quality benchmarks and can carry the Good Housekeeping Seal, guaranteeing that customers expertise the reassurance and excellence this iconic emblem has represented for over a century.”
Thoughtfully developed with a give attention to efficiency, sturdiness, and luxury, the assortment displays Good Housekeeping’s rigorous, science-backed product analysis course of. The gathering will probably be out there at choose retailers nationwide starting early This fall 2026 and will supply dependable consolation throughout a spread of sleep preferences and family wants.
“We’re proud to collaborate with Good Housekeeping on bedding and tub assortments that mix innovation, reliability, and luxury,” mentioned Amy Worth, Chief Industrial Officer of Stay Comfortably. “The Good Housekeeping Seal is without doubt one of the most acknowledged symbols of high quality, and collectively we’re bringing shoppers bedding they’ll really really feel assured bringing into their houses.”