Flex Bedding Group Types Joint Enterprise with DeRucci » BedTimes Journal

RANCHO CUCAMONGA, Calif. – Flex Bedding Group, a worldwide sleep producer, and its North American subsidiary E.S. Kluft & Co., have fashioned a three way partnership with DeRucci Wholesome Sleep Co. Ltd, one of many largest sleep methods corporations in China. The partnership, formalized on Might 15, 2025, will function as Luxurious Sleep (Dongguan) Co. Ltd., with headquarters in Dongguan, China. 

“By integrating one of the best of Jap and Western craftsmanship and innovation, Luxurious Sleep (Dongguan) Co., Ltd. is devoted to delivering world-class sleep services for Chinese language shoppers pursuing a high-end, wholesome sleep life-style. For the Flex Group and E.S. Kluft, this represents a landmark in our worldwide footprint improvement,” stated Rafael Gonzalez, CEO of Madrid-based Flex Bedding Group. 

In keeping with a information launch, the three way partnership goals to broaden E.S. Kluft’s Aireloom and Kluft manufacturers, which have been offered in China for the previous decade.. Beneath the settlement, E.S. Kluft will provide mattresses to Luxurious Sleep (Dongguan) Co. Ltd., which is able to oversee retail distribution and advertising and marketing. Aireloom merchandise can be produced regionally at a brand new facility in China, whereas U.S.-made Kluft and Chinese language-built Aireloom fashions can be offered via mono-brand shops, premium dwelling retailers and luxurious malls in main Chinese language cities. 

“DeRucci is a really effectively acknowledged and profitable bedding producer within the mid-to-high-end bedding market,” stated Jon Stowe, managing director of E.S. Kluft & Co., based mostly in Rancho Cucamonga, California. “With this partnership, DeRucci has the chance to faucet into the ultra-premium and luxurious mattress market by leveraging our craftsmanship and business experience. On the similar time, we profit from their deep understanding of the Chinese language client market. We imagine our mixed strengths place us effectively for fulfillment.”