Englander Launches New Web site » BedTimes Journal

Chicago-based licensee model Englander has unveiled a brand new web site main as much as the Summer season Las Vegas Furnishings Market. The positioning is designed to spotlight merchandise and model positioning, and drive site visitors to its sellers by a brand new seller locator.

Englander’s newly redesigned web site is designed to spice up model consciousness and seller site visitors.

In keeping with a information launch, the positioning supplies complete product data to assist educate customers in regards to the firm’s present assortment and rising portfolio of nationally accessible merchandise, cooling applied sciences, specialty foams and sleep experiences.

With the tagline “The place they nonetheless make them like they used to,” the positioning offers guests a have a look at the historical past of the corporate, which has been in enterprise since 1894. Options embody commercials from Englander’s archives, and many years of insights into its craftsman-first course of utilizing refined latex and partnering with Goodyear within the Nineteen Fifties to provide the trade’s first latex “airfoam” mattresses, the corporate mentioned.

The positioning additionally gives seller profiles and testimonials, together with details about home manufacturing unit protection and worldwide licensees spanning 19 nations. Moreover, Englander has linked all its on-line digital channels to create constant messaging and a seamless person expertise, the information launch mentioned.

“We wanted a consumer-facing web site that had a extra up to date attraction to customers, however we didn’t cease there. We additionally invested in our social media platforms to get in entrance of extra customers. One in every of my objectives is to make sure that our digital presence matches the present route of the model,” mentioned Lou Paige, president and CEO of Englander. “This new website highlights our merchandise extra successfully, showcases the popularity Englander has obtained through the years, and most necessary — creates a platform that can drive customers to sellers carrying our merchandise.”