Diamond Mattress Shares Market Insights, Reinforces Dedication to Retail Companions » BedTimes Journal
NEWS RELEASE
RANCHO DOMINGUEZ, Calif. (February 20, 2026) – Following a productive Winter Market, Diamond Mattress is sharing key insights gathered from conversations with retailer companions, positioning its January displaying as greater than a product launch however as a information alternate formed by what retailers are prioritizing for 2026.
“Our greatest takeaway was affirmation that retailers are optimistic, however selective,” stated Shaun Pennington, Diamond Mattress CEO. “They need companions who assist them stand out, simplify assortments and promote smarter.”
Throughout conferences with regional furnishings retailers, specialty sleep shops, multi-store teams and long-standing companions exploring program expansions, two themes emerged constantly to the Diamond Mattress crew.
Differentiation drives margin, famous Pennington. Retailers are actively leaning into performance-forward applied sciences that justify premium pricing and elevate common tickets. Patrons emphasised the necessity to keep away from price-only competitors by providing measurable advantages and stronger storytelling on the ground.
“When retailers lean into true efficiency applied sciences, they’re higher positioned to commerce prospects up and defend their margins,” Pennington shared.
Todd Riecke, Diamond’s Western U.S. gross sales supervisor, stated nationwide packages with flexibility win with retailers, who signaled a requirement for nationally supported packages which can be domestically adaptable. Clear and compelling tales that differentiate them from main manufacturers are prime priorities.
“Retailers need packages which can be nationally related however versatile sufficient to adapt to retailer dimension, area and promoting technique,” stated Riecke. “That steadiness immediately impacts profitability, ground productiveness and long-term model belief.”
Diamond’s January presentation was deliberately structured to deal with these priorities, with the strongest response at market centered on the brand new Technogel mattress assortment. Retailers instantly linked with Technogel’s patented, medical-grade gel materials and its potential to ship true, measurable cooling and adaptive help, notably at premium value factors the place customers are demanding tangible efficiency advantages.
Retailers additionally responded positively to Diamond’s Anniversary assortment, that includes the Liberty and Justice fashions. The road was designed to have a good time 250 years of the US whereas honoring Diamond’s eightieth anniversary this yr. Mixing heritage storytelling with premium building, the gathering provides retailers a well timed merchandising alternative that enhances performance-driven assortments whereas reinforcing model legacy.
“The response at Market confirmed us that our method—combining superior supplies, clear merchandising and retailer-first pondering—is resonating,” Pennington stated. “It gave us confidence that our 2026 technique is aligned with the place the market is headed and the place retailers need to go subsequent.”
January Market validated Diamond’s continued funding in technology-forward sleep options paired with operational strengths in U.S. manufacturing, vertical integration and the power to help nationwide packages with out sacrificing high quality. As a family-owned enterprise with an 80-year legacy, Pennington stated the corporate continues to construct alongside its retail and vendor companions with a long-term, generational perspective centered on shared progress.
