BIA To Debut Heavy Obligation Lifetime Assortment at Las Vegas Market » BedTimes Journal
NEWS RELEASE | 2025 SUMMER LAS VEGAS MARKET
With a nod to fashion-forward design, main mattress manufacture Bedding Industries of America (BIA) will debut the Eastman Home Lifetime Assortment, a heavy responsibility nine-mattress lineup that mixes a high-end designer seems to be with enticing margins and aggressive pricing, focused to assist retailers fill worth gaps on their flooring.
Accessible in three fashions, the Endurance, Medallion and Atlas, the Lifetime Assortment is available in three consolation feels — agency, medium or plush — that includes 3.5-pound, 4-pound and 5-pound visco foams throughout the three fashions. Constructed to final and designed for enhanced consolation and sturdiness, this assortment showcases the model’s widespread cooling materials and is crafted utilizing high-density 713 foam-encased springs with a sturdy 14-guage wiring system. The mattresses have natural latex and nano coils all through and have hand tufting and a powerful 20-year guarantee.
Distinctive to the road and new to the model are designer-selected top-of-bed materials, providing a brand new and fashionable look to accompany the signature BIA parts inside. The three fashions are every wrapped in a singular on-trend sample utilizing a mixture of lotions, whites, grays and blues, becoming in with at present’s fashionable upholstered headboards.
The Endurance and the Medallion fashions function a lightweight, eye-catching sample of grays, lotions and whites, every with its personal type and aesthetic. The high-end mannequin, the Atlas, boasts a classy deep navy end accented with white and cream touches, an plain showstopper on retail flooring, particularly as design-driven collections proceed to propel business gross sales.
“For the primary time we’re introducing a brand new number of patterned materials chosen by designers which can be eye-catching and assured to attract shoppers to the mattresses on retail flooring,” stated Phil Carlitz, chief working officer of BIA. “We’re providing a contemporary contact to our signature product with the Lifetime line, which we hope can be a basis for continued progress and innovation inside the evolving business panorama.”
With a retail worth vary of $1,199 to $2,499, the lineup targets sellers seeking to fill their flooring with an reasonably priced but high-end providing within the center worth level, providing a high-margin and cohesive choice in a spot that some retailers have struggled to fill.
“At BIA it’s in our DNA to assist retailers and we do this by providing excessive margins, creating merchandise which can be available, and by supplying our devoted retailers with traces which can be heavy responsibility and mix between worth factors, filling gaps of their ground with the identical signature parts that BIA is thought for,” added Carlitz.
To view the Eastman Home Lifetime Assortment, go to the BIA showroom on the upcoming Summer season Las Vegas Market, area B-1118.
