BIA Appoints Christopher Commins to Lead West Coast Gross sales » BedTimes Journal
North Brunswick, New Jersey-based mattress producer and licensing group Bedding Industries of America has employed former Resident Dwelling government Christopher S. Commins to steer West Coast gross sales as enterprise growth supervisor.
In accordance with a information launch, Commins was with Resident Dwelling for six years, beginning as their Nationwide Account Supervisor, pioneering the retail channel of the Nectar and DreamCloud manufacturers and was awarded the Circle of Excellence Award in each 2021 and 2023. Most not too long ago, he was promoted to director of gross sales for the Western U.S. and Canada, the place he continued to work with retailers throughout North America and lead a workforce of nationwide account and regional managers.
Previous to becoming a member of Resident Dwelling, Commins spent 4 years with the AVB/BrandSource shopping for group, starting as a area supervisor and dealing carefully with their members and distributors to ship profit-driving options that impacted all facets of operating a retail enterprise. His background in mattresses finally led to the creation of the director of enterprise growth position for its mattress division. Earlier mattress business expertise consists of regional and nationwide account roles with Sealy Mattress Firm, Spring Air, Kingsdown and E.S. Kluft.
In accordance with BIA CEO Jared Carlitz, Commins is tasked with additional increasing BIA’s rising enterprise on the West Coast, deepening relationships with present retailers and opening up new markets. Commins at the moment supervises a workforce of 5.
“I’m thrilled to be working with a workforce of business veterans as we develop new partnerships of their markets and convey a unique perspective in how BIA can greatest assist the retailer’s wants. The standard and worth that’s constructed into every BIA model and mattress permits us to supply options that can resonate with their clients and ship worthwhile gross sales throughout a variety of worth factors,” Commins stated.
“We see nice alternative within the West to increase past our robust base in Southern California to Washington, Oregon and Idaho,” Carlitz stated. “We’ve skilled large progress during the last yr, actually by opening one door at a time. Sellers are telling us that our manufacturers command increased margins with increased high quality than opponents’ merchandise at related worth factors, they usually admire our potential to create options that assist them stand out within the market, whereas addressing each their prime and backside traces. We’re very excited to have a gross sales skilled of Chris’ caliber lead the cost.”
Learn extra business information at BedTimesMagazine.com.
