Bedgear Opens New International Flagship Retailer in Sydney » BedTimes Journal
Farmingdale, New York-based mattress and sleep equipment provider Bedgear has opened its second international flagship retailer at Westfield Miranda, Sydney because the model continues its worldwide enlargement.
In accordance with a information launch, the brand new experiential area is designed as a totally immersive retail surroundings providing customers a hands-on expertise with the model’s patented merchandise and Sleep ID becoming know-how. The shop showcases Bedgear’s full vary obtainable in Australia, together with its Efficiency pillows, mattresses and bedding, that are engineered for airflow, temperature regulation and personalised consolation.
Following the launch of its first Sydney flagship, firm officers mentioned they’ve seen firsthand how the experiential retail mannequin is driving consciousness, engagement and gross sales in retailer and throughout its increasing retail and digital channels. In 2025, Bedgear’s retail companion community doubled with the opening of 50 new retail doorways via the Unique Mattress Manufacturing unit retail community, including to the prevailing 80 shops nationwide with Snooze Australia. On the similar time, e-commerce income has seen year-over-year progress following the model’s replatforming to Shopify Plus and a localized advertising and marketing technique that invests in content material, sponsorships and PR-led occasions.
“The timing of our second flagship is strategically linked to the enlargement of our retail companion community,” Ross Stuart, president of Bedgear APAC, mentioned. “This retailer is vital in elevating consciousness of the Bedgear model inside a historically stale class. By making a vacation spot the place customers can expertise our merchandise firsthand, we’re educating the market and serving to our retail companions succeed.”
“Our model is deeply tech-driven, however the second customers expertise Bedgear firsthand, it overdelivers, each in consolation and high quality of sleep,” Bedgear’s founder and CEO Eugene Alletto added. “For us, it’s about serving to individuals really perceive what it means to be personally match for sleep, as a result of not everyone’s scorching, not everyone’s chilly and never everyone ought to compromise in mattress. Bedgear is a whole sleep resolution, designed to optimize your relaxation and restoration so you possibly can Wake Prepared to ship.”
The Westfield Miranda flagship represents the following step in Bedgear’s international technique and can function a blueprint for future experiential areas deliberate throughout Australia, the U.S. and different key worldwide markets, the information launch mentioned.
