Americanstar Mattress Returns to Las Vegas Market with Debut of Groundbreaking S-Class Hybrid Assortment » BedTimes Journal
LAS VEGAS MARKET
WACO, TX (January 12, 2026) – Americanstar Mattress, the Texas-based sleep innovation firm identified for delivering premium consolation with robust retail margins, introduced in the present day its return to Las Vegas Market this January, the place it’s going to unveil its latest and most superior assortment so far: S-Class Hybrid Assortment. Americanstar will exhibit at Sales space B901.
Designed in direct response to rising retailer demand, the S-Class Assortment introduces a brand new method to the latex hybrid class utilizing 4 completely different consolation applied sciences—engineered to protect the weightless really feel shoppers love about latex, whereas eliminating the rubbery, bouncy response that always results in product returns.
“Over the past six months, we’ve seen a transparent improve in requests for hybrids with latex,” mentioned Tony Nguyen, Chief Working Officer of Americanstar US. “Shoppers love the story of latex and the way it makes them really feel like they’re floating, however many in the end return these mattresses due to the bounce. With S-Class, we got down to remedy that downside.”
A New Tackle the Latex Hybrid Class
The four-bed S-Class Hybrid Assortment is engineered round what Americanstar calls the “holy grail” of consolation: the weightlessness of latex, with out the bouncy pushback.
Each S-Class mattress encompasses a proprietary consolation system that mixes:
- Latex foam for buoyant stress reduction
- Energex foam, designed to really feel like an ideal mix between latex and conventional reminiscence foam—responsive with out bounce, contouring with out sink
- Americanstar’s proprietary SilkFoam™, delivering ultra-smooth, hyper-soft floor consolation
- A Micro Pocket Coil assist system, engineered so every coil responds independently to weight and stress, offering enhanced assist with out pushing again—creating a real floating sensation slightly than a springy really feel
Collectively, these parts create a mattress that feels gentle, pressure-relieving, and exceptionally responsive—with out the rubbery rebound that has lengthy challenged the latex class.
Two Sequence, Distinct Feels
The S-Class Assortment contains two sequence—S1000 and S2000—every out there in Medium and Plush, leading to a four-bed lineup that provides retailers clear good-better differentiation.
- S1000 Sequence: Options Energex™ and SilkFoam™ as the highest consolation layers, with latex positioned beneath. This configuration delivers a smoother, faster-responding floor really feel with minimal bounce.
- S2000 Sequence: Locations latex on the floor, with Energex™ and SilkFoam™ layered beneath—providing a extra conventional latex-forward really feel, refined to cut back extreme springiness.
This intentional layering technique permits retailers to supply two distinctly completely different consolation experiences whereas sustaining a constant, easy-to-tell expertise story throughout the gathering.
Expertise S-Class at Las Vegas Market
Americanstar invitations retailers, patrons, and trade companions to expertise the S-Class Assortment in individual at Las Vegas Market, Sales space B901.
