Americanstar and Mattress Agency Montana Partnership Development » BedTimes Journal

(December 11, 2025) WACO, TX – Americanstar Mattress in the present day introduced an enlargement of its longstanding partnership with Mattress Agency Montana, the state’s largest mattress retailer. Constructed on shared values of service, integrity, and placing prospects first, the following section of the partnership introduces Americanstar’s new Cleopatra and First Class collections to retail flooring statewide.

For each corporations, the enlargement displays the continued evolution of a relationship formed by belief, mutual respect, and a shared perception that each buyer deserves a supportive, high-quality mattress at a good worth.

A Partnership Constructed on Buyer-First Values

Americanstar and Mattress Agency Montana have partnered for a few years, guided by the straightforward concept that good enterprise begins with understanding individuals. That philosophy has helped the 2 corporations construct a reliable, values-driven relationship—one centered on listening to prospects, matching them with merchandise that actually match their wants, and fostering an expertise that feels private reasonably than transactional.

“Mattress Agency Montana has at all times led with coronary heart,” mentioned Tony Nguyen, Chief Working Officer at Americanstar US. “Their group genuinely cares in regards to the individuals who stroll into their shops. That aligns completely with Americanstar’s mission to ship Past Expectation® experiences—not simply by revolutionary merchandise, however by the sort of partnership the place everyone seems to be working towards the identical objective. That shared mindset is why this relationship continues to develop.”

Brandon Midstokke – Managing Associate of Mattress Agency Montana added: “Americanstar is a associate we belief. They stand behind their merchandise, talk overtly, and perceive what issues most to our prospects. Collectively, we’ve been in a position to supply Montanans high-quality mattresses at accessible worth factors, and increasing with new collections provides consumers much more methods to seek out the consolation they’re on the lookout for.”

Cleopatra and First Class Collections Increase Shopper Alternative at Accessible Value Factors

The expanded partnership consists of the launch of Americanstar’s Cleopatra assortment, identified for its cooling efficiency, proprietary SilkFoam™ consolation materials, and 7-zone ergonomic assist system—all designed to supply a luxurious really feel and not using a luxurious price ticket.

Additionally launching throughout Montana shops is the First Class Assortment, a hybrid lineup that mixes conforming reminiscence foams with supportive coils and cooling material. Like Cleopatra, the First Class fashions function Americanstar’s 7-zone ergonomic design, bringing that very same degree of considerate assist right into a hybrid format that offers prospects extra choices for consolation and strain aid.

Collectively, these collections broaden the vary of consolation profiles accessible in-store, serving to consumers simply discover a mattress that fits their physique, sleep fashion, and finances.

A Partnership That Continues to Develop

At a time when the retail panorama is evolving shortly, Americanstar stays dedicated to partnering with retailers who worth collaboration, consistency, and buyer care. Mattress Agency Montana’s strategy mirrors that dedication, making the continued progress of this relationship each pure and mutually helpful.

“Our work with Mattress Agency Montana is proof that when two corporations share the identical values, nice issues occur,” Nguyen mentioned. “We’re pleased with what we’ve constructed collectively, and we’re excited to maintain increasing the choices accessible to their prospects.”