BEDGEAR Continues Worldwide Growth By Partnership with İşbir Yatak, Brings Award-Profitable Efficiency Sleep Necessities to Turkey

NEWS RELEASE

BEDGEAR kicked off its new partnership with İşbir Yatak by collaborating within the Istanbul Furnishings Honest earlier this yr, formally bringing its Efficiency® Sleep Necessities to the Turkish Market.

FARMINGDALE, N.Y., April 8, 2026 /PRNewswire/ — BEDGEAR®, famend within the sleep business for pushing boundaries to supply modern options for individuals who aspire to Wake Prepared®, as we speak introduced its enlargement into Turkey by means of a strategic partnership with İşbir Yatak. The launch marks the model’s continued progress overseas, following profitable entries into the UK, Eire, Greece, and Italy.

By this collaboration, Turkish shoppers will acquire entry to BEDGEAR’s award-winning Efficiency® Sleep Necessities, together with the Storm Efficiency® Pillow, Efficiency® Mattress Protectors, Efficiency® Sheets, and the M3 Efficiency® Mattress—the world’s first dual-comfort modular mattress.

The launch will see BEDGEAR debut in 22 İşbir Yatak shops throughout main cities together with Istanbul, Ankara, and Izmir, that includes BEDGEAR’s interactive retail shows for pillows, sheets, and mattress protectors. Roughly half of the shops can even showcase the total M3 Efficiency® Mattress expertise.

“Increasing into Turkey is an thrilling subsequent step in BEDGEAR’s international journey,” stated BEDGEAR Founder/CEO Eugene Alletto. “We see a singular alternative to convey our Efficiency® Sleep Necessities and personalised options to Turkish shoppers who worth high quality, innovation, and recovery-focused sleep.”

Commenting on the collaboration, Ediz Köklü, Chairman of the Board of İşbir Yatak, shared the identical sentiment.

“At İşbir Yatak, we method sleep well being not merely as a product class, however as a complete subject of experience that requires a scientific method, superior materials data, and a excessive stage of producing self-discipline,” stated Köklü. “Our partnership with BEDGEAR goes past the pure alignment of our long-standing dedication to high quality, belief, and manufacturing excellence with a robust international model. By this collaboration, we purpose to ship a extra personalised and performance-driven sleep expertise for shoppers.”

The partnership between BEDGEAR and İşbir Yatak is centered on shared values, with each corporations dedicated to offering differentiated, premium experiences for shoppers. İşbir Yatak’s established retail community presents a perfect platform for BEDGEAR to introduce its modern sleep options, permitting prospects to have interaction with the merchandise instantly and discover the advantages of BEDGEAR’s patented applied sciences.

“This launch displays our ongoing mission to make Efficiency® Sleep Necessities accessible worldwide,” Alletto added. “By combining BEDGEAR’s know-how and innovation with İşbir Yatak’s retail experience, we’re delivering a really distinctive sleep expertise tailor-made to the wants of Turkish shoppers.”

BEDGEAR’s enlargement into Turkey underscores the model’s dedication to pushing the boundaries of sleep innovation. By providing breathable and sustainable merchandise personally match to particular person physique sorts, sleep positions, and temperature preferences, BEDGEAR continues to set the usual for sleep as a instrument to boost well being, wellness, restoration, and longevity, whereas constructing lasting connections with shoppers throughout international markets.