The Mattress Hub Expands Americanstar Partnership Statewide » BedTimes Journal
NEWS RELEASE
(March 24, 2026) WACO, TX — Americanstar Mattress, the Texas-based sleep innovation firm identified for delivering premium consolation with robust retail margins, in the present day introduced a big growth of its partnership with The Mattress Hub, the biggest mattress specialty retailer in Kansas. The Mattress Hub, which operates 13 areas statewide, has elevated its Americanstar product choices to 12 SKUs at its retailer community, bringing the corporate’s Cleopatra, S-Class, and First Class collections to Kansas shoppers for the primary time.
Based on a dedication to group, transparency, and customer-first service, The Mattress Hub has constructed a loyal following throughout Kansas by its educated, low-pressure gross sales expertise and thoughtfully curated product assortment. Domestically owned and deeply community-focused, the retailer is extensively considered a trusted vacation spot for Kansas customers in search of knowledgeable steerage and high-quality sleep options.
The 2 corporations have labored collectively for almost three years, throughout which Americanstar merchandise have established a powerful observe file on The Mattress Hub’s showroom flooring. That efficiency—pushed by progressive consolation applied sciences and the type of wholesome retail margins more and more uncommon in in the present day’s compressed market—is behind the retailer’s choice to considerably increase Americanstar’s in-store presence. Americanstar has grown into the retailer’s highest-margin vendor.
“We maintain our vendor companions to a excessive commonplace: our clients deserve one of the best, and which means we’ve got to be equally selective in regards to the merchandise we placed on our flooring,” stated Ryan Baty, CEO, The Mattress Hub. “Americanstar has earned its place in our shops by constant efficiency. The merchandise resonate with our clients, the expertise story is simple for our staff to inform, and the margin construction works for our enterprise. Increasing this partnership was a pure subsequent step.”
Cleopatra, S-Class and First Class Collections Develop Consolation Choices for Kansas Customers
The expanded lineup brings three collections not too long ago featured by Americanstar at Las Vegas Market to The Mattress Hub’s showroom flooring throughout Kansas, increasing the retailer’s assortment of premium mattresses designed to satisfy a variety of sleep preferences and budgets.
The Cleopatra Assortment emphasizes cooling consolation and responsive assist, constructed round Americanstar’s proprietary SilkFoam™ materials and a 7-Zone ergonomic assist system designed to advertise correct spinal alignment. Complementing it’s the First Class Assortment, a hybrid lineup that mixes a 7-zone ergonomic assist system, conforming reminiscence foams with supportive coils, and cooling cloth, providing customers a unique really feel whereas sustaining the identical considerate assist design. The S-Class Assortment options Americanstar’s unique SilkFoam materials, paired with Talalay latex, micro pocket coil, and Energex foam.
Collectively, the collections give The Mattress Hub’s gross sales staff better flexibility to match clients with the best mattress—whether or not they favor the responsive consolation of Cleopatra, the hybrid really feel of First Class, or the floating sensation of S-Class—whereas sustaining the accessible value factors and powerful retail margins that outline the Americanstar lineup.
“The Mattress Hub is strictly the type of retail companion we like to work with—regionally rooted, customer-focused, and severe about operating a wholesome enterprise,” stated Tony Nguyen, Chief Working Officer, Americanstar US. “When a retailer of their caliber appears at all the pieces out there to them and chooses to increase with Americanstar, that’s essentially the most significant validation we are able to get. We’re pleased with what we’ve constructed collectively and enthusiastic about what this subsequent chapter appears like for his or her clients throughout Kansas.”
Progress Momentum Continues Throughout the U.S.
The Mattress Hub growth is the newest milestone in what has been a interval of great development for Americanstar within the North American market. Over the previous a number of months, the corporate has expanded its partnership with Bel Furnishings, a High 100 retailer, greater than doubling its in-store presence throughout Texas; deepened its relationship with Mattress Agency Montana, the state’s largest mattress retailer; returned to Las Vegas Market with the debut of its new S-Class Hybrid Assortment; and launched in-house foam manufacturing at its Waco, Texas facility, bringing greater than 20 years of worldwide foam-pouring experience to U.S. soil for the primary time.
That home foam manufacturing functionality, now absolutely operational, underpins Americanstar’s skill to proceed growing proprietary consolation applied sciences like SilkFoam™ that retailers can not supply elsewhere, whereas sustaining the lean manufacturing efficiencies that assist robust margins throughout its product portfolio.
