Merely the Mattress! Simba and Emma Triumph at Product of the Yr 2026 Awards » BedTimes Journal
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5/3/26: With Brits spending practically a 3rd of their lives asleep, it’s no shock that smarter sleep options are climbing the buyer agenda and this yr’s Product of the Yr 2026 Awards spotlights the true champs of the sleep scene.
Taking the ‘Mattress’ title, Simba’s Hybrid? Professional made a triumphant win on the awards, which have been hosted by Claudia Winkleman on the iconic Quaglino’s in Mayfair. It needs to be highlighted that that is rather more than simply one thing you sleep on… the Simba Hybrid Professional assaults three essential areas for a soothing slumber: strain build-up, overheating and companion disturbance. How? Utilizing a mixture of Titanium Aerocoil? springs for focused assist and diminished movement switch, and Simbatex? foam and a cool-touch cowl regulate temperature, right here lies a celebrity mattress.
“We’re delighted to see the Simba Hybrid? Professional win the Mattress Class on the 2026 Product of the Yr Awards,” mentioned Jon Moore, Advertising and marketing & Ecommerce Director at Simba Sleep. “What makes this award so particular is that it’s powered by actual buyer suggestions, so it displays how the mattress performs in actual individuals’s properties, evening after evening. It’s a powerful vote of confidence within the sleep know-how behind all our merchandise and the main focus we placed on consolation and high quality.”
Over 8,000 buyers assist to determine the winners in what stays the most important client survey of product innovation – independently carried out with the world’s main knowledge and insights firm, Kantar.
Over within the ‘Pillow’ nook, Emma’s Hybrid Pillow took an award with this supremely comfy innovation. The magical dual-sided design combines mushy microfibre with firmer reminiscence foam, alongside an adjustable visco layer that enables sleepers to tailor peak and assist. It is a pillow that can assist a greater diversity of sleep types.
Helga Slater, MD, Product of the Yr, says: “We’ve been shocked by the creativity, ingenuity and aptitude of our winners this yr. The science of sleep is to not be taken calmly and each Simba and Emma laser in on a mess of widespread considerations, responding with innovation that actually makes a distinction.”
The true reward stays… Now, each merchandise can show the long-lasting crimson Product of the Yr brand – one of the vital recognised symbols of excellence within the client items world.
