HealthGuard Sees Renewed Momentum, Retailers Open to Change » BedTimes Journal

NEWS RELEASE

CONCORD, Ont. (Feb. 26, 2025) — HealthGuard returned from the current Winter Las Vegas Market inspired by renewed optimism amongst retailers and a transparent willingness to reassess current applications. Firm officers mentioned conversations with market consumers sign recent alternative throughout the top-of-bed class.

All through the market, HealthGuard engaged with a variety of shops, from impartial owner-operators to large-scale High 100 U.S. accounts. Many conversations centered on the necessity for product variety and refreshed assortments, as consumers explored methods to distinguish on the gross sales flooring whereas sustaining sturdy margins.

HealthGuard’s featured introduction was the NuGlow collagen pillow, which was properly obtained from product to packaging. Whereas pillows stay a constant visitors driver for the corporate, discussions more and more leaned towards its premium choices throughout product traces. Retailers responded favorably to the mixture of performance-driven design and premium positioning inside a aggressive worth construction. Mattress safety and premium pillows drew sturdy curiosity, with specific consideration given to NuGlow, a solid-core reminiscence foam pillow that includes collagen remedy and the choice of copper or lavender infusion for added advantages.

“From a broader perspective, the Winter Market mirrored a shift in purchaser mindset,” mentioned Ryan Cleary, vp of gross sales for HealthGuard. “After a protracted wait-and-see interval, many retailers seem extra open to reviewing current applications and making strategic adjustments. We see this as an indication that the market is looking for change, and extra alternatives are available.”

HealthGuard is well-positioned to current retailers with choices to refresh and evolve their applications. As Canada’s largest prime of mattress producer, HealthGuard’s can provide domestically produced options with import-type pricing. Cleary mentioned this resonated strongly with consumers searching for each worth and supply-chain reliability. As well as, altering shopper buying habits—pushed by elevated social consciousness and digital affect—underscored the significance of being ready for the expectations of tomorrow’s shopper.

“Our home manufacturing capabilities and expansive distribution community continued to be key drivers in companion discussions, reinforcing the model’s potential to assist retailers with velocity, reliability, and suppleness,” mentioned Cleary.