British Mattress Producer Seeks to Deal with Farmers Being Paid “Mere Pennies” for Fleece » BedTimes Journal
NEWS RELEASE
A UK producer is highlighting the financial pressures going through sheep farmers and the rising demand for transparency throughout UK provide chains, because it unveils an up to date mattress assortment utilizing 100% British fleece that may be traced instantly from bale to bed room.
The Wrought Iron & Brass Mattress Co has up to date its Signature British Wool Mattress Assortment, making it the primary and solely mattress vary crammed completely with pure British wool, utilizing no artificial blends or fillings and no imported fleece, complemented by British-made calico pocket springs. The improved vary additionally has the distinctive distinction of being the one pure wool mattress endorsed by Made in Britain.
The corporate, which is a Royal Warrant holder and the one home producer fabricating steel beds licensed by the official Made in Britain trademark, ensures full traceability, with every product linked to the person farm from which the wool originated.
Working instantly with British sheep farms, the corporate has constructed its personal in-house traceability system, permitting wool to be processed in farm-specific batches and tracked by way of every stage of manufacturing. Every mattress carries a bespoke QR code enabling prospects to see the place the wool inside their product has come from.
Harry Thompson, Head of Model Improvement and Advertising at The Wrought Iron & Brass Mattress Co, stated: “British farmers are paid mere pennies for fleece. A farmer has no selection however to shear their sheep for welfare, however smaller holdings are barely breaking even.
“Massive conglomerates within the trade base the wool’s worth in the marketplace common on the finish of the yr and usually don’t launch fee to the farmer till the farmer sends within the subsequent clip the next yr.
“Which means many British farmers are uncertain of what their wool revenue is prone to be and really feel trapped in a loop the place they don’t have any management over how a lot they’re going to receives a commission and really feel obliged to proceed the cycle.”
UK farmers usually earn 10-60p per kg of wool produced, far beneath the price of shearing, though costs within the final yr reached their highest costs in a decade of as much as £1.18 per kg. This has been attributed to a world decline within the variety of sheep and modifications in client behaviour as environmentally aware buyers change from artificial materials to pure supplies.
The Wrought Iron & Brass Mattress Co hopes its Signature British Wool Mattress Assortment will assist extra customers select pure, British supplies whereas additionally giving farmers higher monetary safety.
The corporate gives farmers a set value upfront when signing a partnership, with funds launched after simply three months to assist their money circulation.
For the award-winning British retailer, the launch formalises an method centred round fairer relationships with farmers, agreed pricing, and full provide chain visibility.
John Pearce, CEO of Made in Britain, stated: “It is a sturdy instance of British manufacturing working carefully with the UK agricultural provide chain to ship transparency and long-term worth, for customers and the expert employees that uplifts our financial system. British wool has a proud heritage, and it’s deeply encouraging to see producers supporting farmers by way of clearer provenance and accountable sourcing.
“With 1000’s of UK producers benefiting from the Made in Britain trademark, we’re proud to again British firms that take actual satisfaction and accountability in making high-quality merchandise that help livelihoods and communities up and down the nation.”
For extra details about The Wrought Iron & Brass Mattress Co, go to www.madeinbritain.org/members/wrought-iron-and-brass-bed-company-ltd To be taught extra about Made in Britain, go to www.madeinbritain.org.
