Symphony Sleep Uncovers a Distinctive Benefit Constructed Into Each Base » BedTimes Journal
LAS VEGAS MARKET
LAS VEGAS – Whereas most adjustable base producers focus solely on options shoppers see, Symphony Sleep has thoughtfully engineered an answer to a long-standing retail ache level most suppliers overlook: what occurs when an adjustable base is cosmetically broken.
Built-in into Symphony Sleep’s adjustable base lineup is a patent-pending, replaceable material cowl system designed to offer retailers recourse when bases are dirty, scuffed, or in any other case rendered unsellable. Moderately than treating beauty harm as a loss, Symphony Sleep’s distinctive body and clip-on building enable the material cowl to be eliminated and changed in minutes by a retailer, finish person, or guarantee technician, with out instruments or prolonged service time.
Modeled after the seat cowl methods utilized in German-engineered autos, the design just isn’t a product add-on or afterthought, however a deliberate engineering selection rooted in Symphony Sleep’s understanding of retail realities. It transforms what has historically resulted in returns, closeouts at single-digit gross margins, ding-and-dent dealing with, or donation into a fast, margin-preserving repair.
“This can be a resolution that comes from understanding how the product lives within the retail setting—not simply the way it performs on the ground,” stated John Schulte, president of Modern Sleep Applied sciences, house of the Symphony Sleep model. “We design with your entire lifecycle in thoughts, as a result of each touchpoint impacts profitability for our retail companions.”
The system is very precious for rent-to-own and lease-based retailers, the place product sturdiness and renewability are crucial. As an alternative of retiring stock prematurely, retailers can merely refresh the bottom with a brand new cowl and put it again into service. Whereas every retailer might select how finest to deploy alternative covers inside their enterprise mannequin, the important thing benefit is having an possibility the place none beforehand existed.
Past harm restoration, the replaceable cowl system additionally helps merchandising flexibility. Symphony Sleep presents a second coloration possibility—Sandalwood, a beach-inspired impartial—permitting retailers or shoppers to replace the look of the bottom when bed room décor or coloration preferences change.
The replaceable material cowl design is only one instance of Symphony Sleep’s method to innovation—growing options that span product design, engineering, merchandising, service, and lifecycle administration. By addressing real-world retail challenges from finish to finish, Symphony Sleep continues to distinguish itself as a associate centered not simply on promoting bases, however on serving to retailers shield margin and function extra effectively.
Symphony Sleep will showcase its adjustable base lineup, together with this built-in design benefit, in showroom C-1507 on the Las Vegas Market, January 25-29.
