BekaertDeslee Pronounces Strategic Realignment of Its North American Manufacturing Footprint » BedTimes Journal

NEWS RELEASE

Winston-Salem, NC —January 16, 2026

BekaertDeslee is coming into a brand new part of its development journey in North America, aligning its manufacturing footprint with evolving buyer wants, technological developments, and long-term strategic ambitions.

As a part of a world initiative designed to strengthen agility, effectivity, and competitiveness, BekaertDeslee is optimizing its manufacturing actions throughout its North American footprint. This strategic realignment contains streamlining operations within the U.S. and Canada whereas enhancing capabilities in Mexico and strengthening the corporate’s general capacity to reply to buyer wants. Implementation begins instantly following the inner worker communications and will likely be carried out within the coming months.

“These actions assist our ambition to construct a extra built-in, resilient, and future-ready manufacturing community,” stated Rafael Rodriguez, Government Vice President Americas and President North America at BekaertDeslee. “This alignment allows us to proceed delivering high-quality, progressive textile options whereas supporting sustainable development. The realignment contains chosen investments in expertise and coaching to strengthen operational capabilities throughout the area.”

BekaertDeslee stays targeted on long-standing partnerships that assist prospects and communities throughout North America. This strategic evolution positions the corporate to maneuver ahead with readability, focus, and confidence, reinforcing its long-term dedication to the bedding trade and its promise to remain near prospects and companions.