Analysis Backs Symphony Sleep’s POS Video Initiative » BedTimes Journal

St. Peters, Missouri-based Modern Sleep Applied sciences and its Symphony Sleep model are validating their point-of-sale video retail technique with shopper analysis displaying that in-store video drives engagement and influences buying choices. 

Based on a information launch, shopper analysis helps Symphony Sleep’s use of POS video. Research present video is more practical than textual content at explaining unfamiliar merchandise, with viewers retaining as much as 95% of a message delivered by video versus 10% when studying. Retail Dive studies that 72% of customers want video when studying about merchandise. Analysis by Wyzowl discovered that 84% have been persuaded to make a purchase order after watching a model’s video, and 46% say visible content material boosts confidence in main purchases. NielsenIQ additionally studies that 86% of buyers belief product info extra when visuals are mixed with rankings and opinions 

Symphony Sleep mentioned that aligning its in-store video instruments with these shopper behaviors helps retailers energize their flooring, educate buyers and elevate the adjustable base class. Accessible to all retail companions without charge and accessible through a QR code on the show, every two- to three-minute video demonstrates an adjustable base or accent, highlighting key options, advantages and compatibility. Firm officers mentioned this “video-at-the-moment-of-decision” mannequin brings skilled, constant storytelling to each buyer interplay, even throughout busy hours or in understaffed shops. 

“Video could be a decision-making device for customers and a gross sales enablement device for retailers,” mentioned John Schulte, president of Symphony Sleep and Modern Sleep Know-how. “For our retailers, it bridges the hole between curiosity and conversion.  
When buyers can see how the product strikes, features and enhances their sleep expertise, it results in deeper engagement and better shut charges.” 

The POS video initiative is a part of Symphony Sleep’s broader technique to be an entire retail progress associate, providing German-engineered adjustable bases and equipment with end-to-end gross sales enablement instruments — from artistic POP shows to complete coaching and digital property, the information launch mentioned.