Simba Expands Bensons for Beds Partnership » BedTimes Journal

London-based sleep expertise model Simba has expanded its partnership with Bensons for Beds, one of many United Kingdom’s largest mattress retailers, to 50 areas throughout the U.Okay. 

Based on a information launch, Simba’s award-winning mattresses and equipment, first launched in 20 Bensons shops in Might this yr, will now be obtainable in 30 extra shops within the U.Okay. Clients can now attempt Simba’s sleep tech-infused Hybrid mattresses and discover its vary of premium equipment, together with the Hybrid pillow, quilt and mattress protector, in retailer with educated sleep specialists who can advocate one of the best match for each sleep type.

“Our preliminary rollout with Bensons has been an actual success, with sturdy demand and nice suggestions from prospects discovering Simba merchandise in retailer,” mentioned Steve Reid, CEO of Simba. “Constructing on that momentum, we’re delighted to be increasing into extra areas nationwide. This subsequent part means much more folks may have the possibility to expertise Simba’s award-winning merchandise first-hand. Collectively we’re making world-class sleep extra accessible.” 

“This speedy growth from 20 to 50 Bensons shops nationwide is a direct reflection of that sturdy demand and the success of our partnership,” mentioned Lisa Richards, head of selling at Accrington, England-based Bensons for Beds. “It aligns completely with our mission to supply our prospects the easiest and most trusted manufacturers within the sleep sector.”