Americanstar Mattress Expands Partnership With Bel Furnishings » BedTimes Journal

Houston-based sleep firm Americanstar Mattress has expanded its partnership with Bel Furnishings, one of many largest family-owned dwelling furnishings retailers in Texas. The enlargement from 5 to 11 slots greater than doubles Americanstar’s flooring presence throughout Bel Furnishings shops. 

Based on a information launch, the brand new fashions embody Americanstar’s newest Cleopatra assortment, a luxurious line that mixes cooling and luxury applied sciences with robust retail margins. This expanded footprint underscores Americanstar’s product technique, which facilities on pairing progressive merchandise with profitability for its retail companions. 

“As a proud Texas-based firm, we’re all the time seeking to align with companions who share our values of expertise, innovation and distinctive buyer care,” mentioned Sid Mollai, president of Houston-based Bel Furnishings. “Increasing our partnership with one other homegrown Texas producer like Americanstar permits us to deliver our prospects much more premium-quality mattresses that ship excellent consolation, cooling know-how and sturdiness — with out sacrificing affordability.” 

Americanstar mentioned the Bel Furnishings partnership highlights how its versatile product combine and dependable service make it simple for retailers to increase premium assortments whereas sustaining aggressive pricing and robust sell-through efficiency.  

“We’re honored to increase our partnership with Bel Furnishings, a fellow Texas success story recognized for its integrity, service and dedication to worth,” mentioned Tony Nguyen, chief working officer of Americanstar U.S. “Collectively, we’re proving that retailers don’t have to decide on between innovation and profitability — our collaboration with Bel reveals how each can thrive facet by facet.”