Serta to Debut Float within the 99th Macy’s Thanksgiving Day Parade » BedTimes Journal
Serta Simmons Bedding, a worldwide sleep firm based mostly in Doraville, Georgia, will be part of the 99th Macy’s Thanksgiving Day Parade with a float touring by the streets of Manhattan on Thursday, Nov. 27.
“The Macy’s Thanksgiving Day Parade has introduced pleasure and surprise to generations of households, and we’re thrilled to rejoice our beloved Serta Counting Sheep in such an iconic manner,” mentioned Anne Edwards, senior vp, Serta model advertising. “With our debut float, we’re mixing vacation celebration with Serta consolation to assist households create significant recollections – and get an important night time’s sleep!”
In accordance with a information launch, this yr’s parade will mark the primary look of The Counting Sheep’s Dream Generator, a brand new float that includes Serta’s model mascots. The float incorporates signature nighttime parts, together with stars, moons, cloud fluff, and a number of lighting and spinning results designed to thrill spectators on Thanksgiving morning.
“We’re overjoyed to welcome Serta and the fun-loving Serta Counting Sheep to this yr’s thrilling parade lineup as we rejoice our 99th march,” mentioned Jordan Dabby, producer of Macy’s Thanksgiving Day Parade. “On Thanksgiving morning, with the assistance of the imaginative Dream Generator, the Serta Counting Sheep will blanket the streets of New York Metropolis – and houses throughout the nation — with heat, surprise and pure pleasure as we kick off the vacation season collectively.”
To rejoice the 25th birthday of the Counting Sheep and their parade debut, the model has launched the Serta thirty fourth Road assortment — a limited-edition mattress line impressed by the Macy’s Thanksgiving Day Parade and Macy’s Herald Sq. on thirty fourth Road in Manhattan. The gathering is on the market completely at Macys.com in twin to California king sizes, together with a split-head queen, with medium, agency and plush consolation choices.
The road options Serta zoned consolation for focused assist; an individually wrapped coil system for sturdy assist and minimal movement switch; PillowSoft air foam cushioning and Cool Twist gel reminiscence foam for enhanced airflow, warmth dissipation and contouring consolation; and a particular version design with an illustrated Counting Sheep mattress cowl, the information launch mentioned.
The 99th Macy’s Thanksgiving Day Parade will air Thursday, November 27, within the U.S. on NBC and stream on Peacock from 8:30 a.m. to midday in all time zones.
