Symphony Sleep Turns Shopper Insights into Motion » BedTimes Journal
St. Peters, Missouri-based Revolutionary Sleep Applied sciences and its Symphony Sleep model are utilizing social listening to form its product improvement and retail technique. By monitoring platforms like Reddit, Fb teams and different on-line communities, the corporate is figuring out sleep points customers say preserve them up at evening.
Symphony Sleep firm president John Schulte famous {that a} rising variety of customers are sharing their “home-made recipes” for higher relaxation on-line. DIY experiments — similar to layering pillows for assist or creating makeshift inclines on sofas and recliners — typically spotlight issues the corporate’s merchandise are designed to unravel. For instance, one Reddit thread mentioned sleeping on an incline to enhance airflow and cut back loud night breathing — many reported enhancements in respiratory, however struggled with hip discomfort and sustaining an inclined place.
“Symphony Sleep already gives purpose-built options, similar to our patented Elevation Package and Hello-Low Carry Package, which permit sleepers to attain exact, supportive positioning that aligns with their particular person wants and preferences,” Schulte mentioned.
In response to a information launch, its Elevation Package’s well being advantages embrace higher airflow, acid reflux disease reduction, higher circulation and correct backbone and neck alignment — its Hello-Low Carry Package meets the wants of positional consolation and assisted care. Collectively, these merchandise present retailers with options that handle issues customers are discussing on-line.
Symphony Sleep’s technique extends past product design. By means of point-of-sale demo movies, coaching instruments and in-store advertising and marketing similar to its “What’s Your Sleep Angle?” marketing campaign, the corporate helps retailers educate consumers concerning the well being advantages of adjustable bases. This end-to-end strategy ensures retailers can join the dots between on-line client conversations and in-store options, the information launch mentioned.
“By pairing social listening with engineering experience, we’re capable of rework DIY frustrations into modern merchandise that enhance high quality of life,” Schulte mentioned. “And by equipping retailers with the instruments to inform that story, we strengthen their means to fulfill buyer wants and develop gross sales.
