Helix Sleep Companions with Steinhafels in Midwest » BedTimes Journal

Phoenix-based direct-to-consumer sleep model Helix Sleep has partnered with Steinhafels, a number one Wisconsin and Chicagoland furnishings and mattress retailer, to launch its merchandise in 13 superstores throughout Wisconsin, Illinois and Indiana.

“We’re so excited so as to add Steinhafels to our rising retail program,” stated Jerry Lin, co-founder of Helix Sleep. “Their long-standing presence within the Midwest, sturdy buyer loyalty, and popularity for high quality align nicely with what Helix stands for. We’ve seen sturdy outcomes with our retail companions, and we’re excited to carry that very same success to Steinhafels as we develop entry to our lineup of customized, high-performance mattresses.”

Helix Sleep Partners with Midwest Retailer Steinhafels — he direct-to-consumer sleep model is increasing its retail presence in 13 Steinhafels’ places throughout the Midwest

Based on a information launch, Steinhafels’ in-store assortment will function three of Helix’s top-selling fashions — Midnight Luxe, Twilight Luxe and Midnight Elite — with a variety of firmness ranges to fulfill numerous sleep wants. Clients can expertise Helix’s signature options in individual, together with zoned lumbar help, GlacioTex cooling expertise and superior hybrid development. All Helix mattresses are Greenguard Gold and CertiPUR-US licensed and free from dangerous chemical compounds and fiberglass.

“At Steinhafels, we’re at all times seeking to carry revolutionary sleep options to our prospects, and Helix is an ideal match,” stated Jessica Stark, director of merchandising at Steinhafels, primarily based in Waukesha, Wisconsin. “Helix has constructed a popularity for delivering mattresses that mix personalization with distinctive consolation and help. By including Helix to our lineup, we’re giving our prospects much more choices to search out the mattress that really matches their distinctive sleep wants.”

With its home mattress meeting, in-house manufacturing of proprietary foams and coils, a rising nationwide manufacturing footprint and a nationwide gross sales and coaching workforce, firm officers stated Helix is ready to help high-volume retail companions and ship a high-touch, constant retail expertise at scale. To help the launch, Helix will run co-branded digital retargeting campaigns geared toward driving foot site visitors to Steinhafels shops, the information launch stated.