Gold Bond Mattresses “Saved Our Enterprise” » BedTimes Journal
Gino Marcello, president and founding father of Sleep Metropolis, a family-owned mattress retailer based in 1997 in Rochester, New York, stated his choice so as to add Gold Bond two-sided mattresses to his three showroom flooring did greater than enhance gross sales: it “saved our enterprise.”
Marcello stated that what started as a distinct segment providing for the retailer now accounts for greater than half of Sleep Metropolis’s mattress gross sales and the class continues to develop. “Because the introduction of the mannequin on our flooring almost 5 years in the past, Gold Bond’s two-sided mattresses have accounted for almost 60 p.c of our total gross sales. It has been a game-changer including them to our flooring and it has candidly saved our enterprise,” Marcello stated. “We get quite a lot of prospects by way of our doorways which might be annoyed by their final mattress not even lasting 5 years, and once we present them the longer-lasting, two-sided choices, they get it instantly.”
In line with Marcello, Gold Bond’s two-sided mattresses are longer-lasting due to the excessive coil counts and the standard uncooked supplies used of their development. The 2-sided story resonates with older consumers who keep in mind the sturdiness of their mother and father’ and grandparents’ two-sided mattresses, in addition to youthful customers on the lookout for extra sustainable choices. “The brand new technology of consumers are in search of long-term financial savings, they usually care about lowering waste, which is why two-sided mattresses enchantment to them,” Marcello stated.
With almost a dozen Gold Bond two-sided mattresses on the ground, top-selling fashions at Sleep Metropolis embrace Gold Bond’s Buckingham, Venice and Kensington fashions. The mattresses mix lasting help with consolation options that in the present day’s customers count on, with agency, plush and pillowtop consolation choices and costs starting from $599 to $2,500, in keeping with a information launch.
“Now greater than ever, customers are looking for actual worth,” stated Bob Naboicheck, CEO of Gold Bond, based mostly in Hartford, Connecticut. “Sleep Metropolis is the one retailer in Rochester that carries two-sided mattresses, and whereas enterprise is gentle for lots of unbiased retailers throughout the nation this summer time, they’re standing out amongst main gamers of their market — having fun with repeat and referral enterprise as a result of they’re closely selling a model they’ll stand behind, with a singular story that’s unique to them. It’s a privilege for us to work with Gino and the Sleep Metropolis crew and we’re excited to proceed to share their story.”
