Englander Sri Lanka Licensee Opens Branded Boutique » BedTimes Journal

Colombo, Sri Lanka-based Richard Pieris & Co., the Sri Lanka licensee of Chicago-based Englander, has opened a 2,000-square-foot boutique within the coronary heart of town’s upscale procuring district.  

U.S. Ambassador Julie Chung and Englander President and CEO Lou Paige joined native dignitaries to open the brand new retailer, which options 10 premium mattresses and a set of pillows. 

Based in 1932, Richard Pieris & Co. is one in all Sri Lanka’s most diversified enterprise conglomerates, with pursuits in retail, furnishings, logistics and extra. The brand new Englander flagship retailer in Colombo provides an unique vary of premium mattresses that includes hybrid applied sciences, together with reminiscence foam, latex and innersprings, in line with a information launch. 

“Englander, a 130-year-old U.S. model, brings greater than premium mattresses. It brings higher sleep, American innovation and deeper financial connections with Sri Lanka,” Ambassador Chung mentioned. “Everyone knows how necessary relaxation is to well being, productiveness and peace of thoughts. In at present’s high-stress, hyper-connected world, the straightforward act of getting evening’s sleep could make all of the distinction. Englander isn’t simply promoting mattresses. They’re providing well-being, consolation and even just a little little bit of peace.” 

“Richard Pieris & Co. is an excellent associate and native consultant of the Englander model. They make an distinctive product, and their merchandising and advertising are actually world-class. It was a privilege to hitch them for this milestone of their firm’s historical past,” Paige mentioned. “In Sri Lanka, as we see with our licensees all through the world, our model is marketed as a premium product with robust enchantment to the native shopper who’s interested in the standard, heritage and worth Englander delivers.” 

Lalith Wijeyesinghe, managing director of the native manufacturing and distribution sector at Richard Pieris & Co., who performed a key position in bringing the enterprise to fruition, added, “Our partnership with Englander has established a stable basis for strategic alternatives within the premium bedding sector. Via our deep manufacturing experience and management within the polyurethane trade, we stay up for delivering revolutionary developments in sleep know-how to Sri Lanka.”