Serta Launches the iSeries NXG Assortment » BedTimes Journal

Serta Simmons Bedding, a world sleep firm based mostly in Doraville, Georgia, has launched the brand new Serta iSeries NXG mattress assortment — engineered to ship what right now’s shoppers are asking for: speedy cooling, prompt strain aid and supreme help at accessible premium value factors. 

“The suggestions from shoppers was clear,” mentioned Anne Edwards, senior vp of Serta model advertising. “They have been saying, ‘I need to sleep cooler; I need to toss and switch much less; I desire a mattress that has my again.’ We’re thrilled to launch iSeries with cutting-edge know-how and luxury you can really feel — now what we’re listening to is ‘I would like iSeries!” 

Based on a information launch, the Serta iSeries NXG lineup is obtainable in 4 consolation ranges (1500, 2500, 3500 and 4500) with every stage obtainable in an all-foam or hybrid building — designed to supply easy step-ups in efficiency with every stage.  

“With iSeries NXG, we’re giving our retail companions a strong new instrument to compete within the high-performance section,” added Dominick Azevedo, chief gross sales officer, Serta Simmons Bedding. “It’s a powerful worth story, backed by a trusted model, that’s designed to resonate with right now’s knowledgeable shopper and drive gross sales on the ground and on-line.” 

All fashions within the iSeries NXG line are geared up with the MaxCold cowl, offering speedy cooling consolation and carbon fiber reminiscence foam, which gives distinctive strain aid and temperature regulation. Moreover, all fashions incorporate Serta’s new NXG reminiscence foam, mixed with high-density foams, to ship deep contouring and responsive strain aid. Hybrid fashions embrace a five-zone coil help system and foam fashions characteristic a high-density 7-inch help core with BestEdge foam encasement for enhanced full-body alignment. Choose fashions additionally embrace the UltraCold system, providing an additional layer of temperature management for warm sleepers. Some hybrids within the line make the most of micro-coil help layer programs for responsive consolation and improved airflow, the information launch mentioned 

The Serta iSeries NXG assortment is accessible in twin by king sizes, in addition to a brand new split-head possibility obtainable in queen and king sizes. Advised queen pricing ranges from $1,999 to $2,999, with a number of consolation choices: agency, medium, plush, and ultra-plush. 

“This launch is about assembly a rising demand for smarter consolation,” mentioned Tim Oakhill, chief advertising officer, Serta Simmons Bedding. “Customers right now count on extra from their mattress — extra options, extra worth, extra belief — and iSeries NXG delivers on all fronts with readability, consistency and efficiency.”