Kingsdown Launches Indigo Goals » BedTimes Journal
Mebane, North Carolina-based luxurious mattress producer Kingsdown Inc. has launched a four-bed, higher-end, feature-packed assortment known as Indigo Dream.
In accordance with a information launch, the Indigo Dream is obtainable in tight-top agency, tight-top plush and Euro-top plush fashions. Every mattress has its personal id — designed with indigo blue covers, white material and an intricate paisley sample in a number of dimensions. A follow-up to the unique Classic Couture three-piece Indigo Dream mattress launched final winter, the gathering options luxurious fibers and foams and Wave Coil building to match the naturally curved form of the human physique. The brand new mattresses are a part of the model’s high-end Classic Couture assortment, however priced at $8,000 to $10,000 in queen, slightly below the $11,000 top-of-line worth.
“All of us aspire to captivate somebody’s senses, and the unique Classic Couture Indigo Dream was created to seize consideration, to cease folks of their tracks within the hallway on the 14th flooring of Constructing C and entice them to stroll into our showroom to expertise all that we provide,” mentioned Kingsdown Chairman Michael James, who designed the gathering. “The truth is we typically get away from the concept the mattress within the window ought to promote, that it’s necessary to transact with a high-fashion look. The reality is that we didn’t really count on folks to stroll in and say, ‘I need that.’ However they did.”
“So usually in couture attire trend, the runway introductions that flip heads and make headlines are by no means really seen on the road,” mentioned Frank Hood, president and CEO of Kingsdown. “These new Classic Couture beds have been designed to not solely provide a surprising presentation on retailers’ flooring, however to characterize actual worth to the patron when in comparison with different luxurious beds swimming within the $15,000 to $25,000 vary within the market. They give the impression of being nice, really feel nice and provide a superlative margin for our sellers.”
