Classic Development Boosts Gold Bond’s Juvenile Mattress Gross sales » BedTimes Journal

Unbiased mattress producer Gold Bond Mattress has seen an uptick in gross sales of its juvenile assortment from shoppers and inside designers amid the revival of client curiosity in classic bed room furnishings.  

In response to a information launch, the Hartford, Connecticut-based model’s juvenile lineup, Pure Assist 2.0, was created with pink and inexperienced borders to enchantment to younger kids and teenagers buying with their dad and mom. The gathering has additionally caught on with older adults, who just like the decrease mattress profile that makes stepping into mattress simpler. 

However as design developments like cottage core and trendy farmhouse emphasizing classic seems proceed to seek out favor amongst shoppers, firm officers say the road is resonating with shoppers and inside designers drawn to the classic aesthetic.  

With a peak of solely 8 inches, Pure Assist is a greater match for classic mattress frames, which generally can not accommodate the taller, thicker mattresses in the marketplace immediately, which common 10 to 14 inches in peak. 

“We all know many shoppers have bed room furnishings that has been handed down over generations, or a classic mattress caught their eye whereas antiquing they usually fell in love with it. What they sometimes don’t love, nonetheless, is discovering out they should have a mattress custom-made to suit the furnishings piece,” mentioned Bob Naboicheck, CEO of Gold Bond. 

For a lot of, the answer is selecting a juvenile mattress that provides the identical high quality and assist as standard-size choices. Gold Bond’s Pure Assist 2.0 is crafted utilizing the identical parts discovered within the model’s bigger mattress choices, together with GOTS-certified natural cloth, pure latex, excessive coil counts and antimicrobial, hypoallergenic cotton-based materials. The Pure Assist 2.0 assortment retails from $399 to $799, the information launch mentioned. 

“Not solely does our juvenile line function the standard supplies that we’re recognized for in our different traces, however when mixed with the decrease peak of the mattress, it turns into a simple alternative for older shoppers who’re in search of a mattress that’s straightforward to get out and in of as properly,” Naboicheck mentioned. “For that reason, we encourage our gross sales crew to point out the road to each buyer, and we emphasize this level in gross sales coaching with RSAs in retailer.” 

In response to Randi Schachter, chief advertising and marketing officer and fourth-generation member of the family at Greenfield, Wisconsin-based Biltrite Furnishings, carrying Gold Bond’s juvenile line has confirmed to be very worthwhile for his or her buyer base, promoting each to its meant target market, in addition to these outfitting classic furnishings. 

“Our RSAs get pleasure from displaying the Gold Bond 200 sequence juvenile line to all of their prospects, because the model story is in contrast to another,” Schachter mentioned. “We’ve additionally seen a rise in purchases with this line amongst older prospects, particularly those that are downsizing and are extra used to a lower-profile mattress or have an older bedframe. We’re completely happy to have the ability to remedy the issue for them whereas persevering with to unfold the Gold Bond story.”