Kingsdown To Unveil New Advertising and marketing Help Instruments » BedTimes Journal

NEWS RELEASE | 2025 SUMMER LAS VEGAS MARKET

MEBANE, North Carolina – Main bedding producer Kingsdown is specializing in enhanced advertising help instruments for retailers on the Summer season Las Vegas Furnishings Market underneath the Kingsdown RSAi moniker, together with a brand new, retail-friendly show unit for its trade main bedMATCH™ system and a brand new ask crAIg in-store AI coaching app for RSAs.  

BedMATCH, which makes use of 18 statistical measurements and over 1,000 scientific calculations and generative information from greater than 20 million client profiles, gives personalised suggestions for product on retail flooring. Together with the upgraded content material administration system and newly up to date software program that Kingsdown confirmed on the January market, patrons this summer season can stay up for the addition of a brand new show unit created to encase the BedMATCH know-how.  

The show has been redesigned for complete retailer branding, ease of transport and fast set-up. Certainly, the brand new unit requires only one individual and fewer than two hours to put in on a retail ground. The most recent mannequin, which contains vibrant silicon edge graphics (SEG), the usual in cutting-edge retail design and point-of-sale supplies at the moment, now offers retailers the pliability to distinguish their BedMATCH unit to mirror their retailer’s model and brand.  

The brand new show unit additionally offers sellers the power to shortly and simply change the show to help promotions or align with particular advertising initiatives. 

“Moreover, retailers that use BedMATCH report far much less returns as a result of their prospects are happy that they’ve recognized their superb mattress earlier than they ever go away the shop,” mentioned Frank Hood, president and chief government officer of Kingsdown. 

“Our objective with this new show was to create an excellent stronger magnet to attract customers to the BedMATCH system on the retailer’s ground,” Hood mentioned.  

The brand new show unit might be a featured part of Kingsdown’s SleepLAB expertise which provides patrons a hands-on, behind-the-scenes have a look at how the posh bedding producer combines fashion and substance to drive a model lengthy pushed by testing and sleep science. 

Additionally new contained in the SleepLAB expertise this summer season is ask crAIg, an enticing gross sales coaching RSAi app created for retail gross sales associates. That includes an AI-powered model of Craig Wilson, Kingsdown’s well-regarded vice chairman of gross sales, coaching and schooling, the app permits retail salespeople to immediately request and obtain useful data generated by AI and is the primary of many AI advertising help instruments to return that the corporate is creating underneath Kingsdown RSAi.  

“We proceed to discover revolutionary options to assist sellers join with prospects through well-educated RSAs,” mentioned Hood. “With speedy developments in AI know-how, we see a possibility to offer on-demand entry to the gross sales coaching experience that Craig Wilson gives when he visits shops in individual, permitting RSA’s to shortly retrieve data and reply to buyer wants extra effectively.” 

“We’re working to enhance and develop on our RSAi instruments into subsequent market with a speech to textual content/textual content to speech model of ask crAIg, a product evaluate and bedMATCH information AI chat capabilities,” mentioned Gary Towning, chief advertising officer. “We’ve got additionally acknowledged the necessity to create AI Model Tips to help ourselves and our retail companions in staying on model when utilizing AI to develop artistic property.” 

Kingsdown, Inc., based in 1904 and headquartered in Mebane, North Carolina, is a producer of premium mattress techniques that serves main retailers throughout the US, Canada, and in additional than 20 nations. Every Kingsdown product is manufactured utilizing handcrafted methods, mixed with state-of-the-art analysis, supplies, and gear.  

Analysis and product growth, manufacturing and distribution services are headquartered in Mebane, North Carolina and Ontario, Canada, with extra worldwide places of work situated in England, Hong Kong, Japan, and Mexico. Canadian manufacturing and distribution are based mostly in Woodbridge, Ontario; Calgary, Alberta; and Shawinigan, Quebec. Further manufacturing services are situated in California, Florida, Texas, Virginia, Australia, Brazil, China, Malaysia, Mexico, Taiwan, and Vietnam. For extra data, please go to www.kingsdown.com.

Learn extra Las Vegas market information at BedTimesMagazine.com.